Avoid the Legal Horrors with Julie King: Patent, Trademark, and Business Strategy

Want to file a trademark before you launch your business? Intent-to-Use (ITU) applications let you secure your brand name before going public, but they're significantly more complex than standard trademark filings.

In this episode, I break down ITU applications and the highly technical specimen requirements that trip up even experienced filers. Learn what trademark specimens actually are, what the USPTO accepts (and rejects), why website screenshots often fail, and the absolute deadlines you cannot miss.

Specimen rejections are one of the most common reasons for Office Actions. Understanding the requirements helps you appreciate why professional guidance is essential—and how to avoid the costly mistakes that happen regularly with DIY filing.

Key topics covered:

• What Intent-to-Use trademark applications are and when they make sense
• The ITU process: filing, examination, Notice of Allowance, extensions, and registration
• The 6-month deadline after Notice of Allowance (and what happens if you miss it)
• What trademark specimens are and why they're more complex than they appear
• Specimens for goods vs. services: different requirements
• Common specimen mistakes that lead to USPTO rejections
• Why website screenshots often fail (and what works instead)
• The ornamental use problem for apparel brands
• Why comprehensive trademark searching is critical
• Why this isn't DIY territory: the disasters that happen without professional help
• Risk mitigation and the real cost of trademark mistakes

TIMESTAMPS:

• 0:00 - Introduction: The cryptic requirements of trademark specimens
• 1:57 - You can file before you launch: Intent-to-Use applications explained
• 3:11 - When an ITU trademark application makes sense
• 4:48 - The ITU application process walkthrough
• 8:44 - The 6-month deadline to show use
• 9:52 - Extension strategy: up to 36 months total
• 11:41 - What is a trademark specimen?
• 12:00 - Specimens for goods: tags, labels, packaging, and real-world use
• 14:14 - Specimens for services: the description requirement
• 15:08 - Myth-buster: Website screenshots aren't always acceptable
• 16:02 - Common specimen mistakes that lead to rejections
• 19:13 - Why professional guidance is essential
• 24:12 - FAQ: Can I DIY and hire an attorney later?
• 24:59 - What your trademark attorney actually does
• 26:38 - The real cost comparison: Risk mitigation vs. DIY disasters
• 29:47 - Key takeaway: Professional guidance protects your brand

Avoid the legal horrors, and keep rocking your IP.

Full transcript and more resources at ⁠⁠kingpatentlaw.com/blog⁠

Ready to protect your brand and business? Book a consultation at kingpatentlaw.com⁠.

Disclaimer: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney

Planning to sell your invention internationally? You need a global patent strategy, because international filing is complex and expensive.

In this episode, patent attorney Julie King breaks down your options for protecting inventions abroad: the Patent Cooperation Treaty (PCT), Paris Convention direct filing, and regional systems like the European Patent Office.

Learn when each strategy makes sense, the critical deadlines that can destroy your international rights, realistic cost expectations ($40k-$60k+ for 5 countries), and strategic questions to ask before committing to foreign filings.

Key topics covered:

• Why there's no such thing as a "global patent"
• How the PCT buys you time (30 months vs. 12)
• When to use direct foreign filing instead
• Cost breakdowns by filing route and country
• Common mistakes that kill international patent strategies
• Strategic questions: where should you file?

TIMESTAMPS:

• 0:00 - Introduction
• 1:30 - No "global patent" exists
• 2:44 - Three main filing options
• 3:17 - Patent Cooperation Treaty (PCT) explained
• 7:00 - Paris Convention direct filing
• 7:52 - PCT vs. Paris Convention
• 9:04 - Regional Patent Systems
• 10:06 - Critical deadlines
• 12:41 - Cost breakdown
• 15:55 - Strategic questions
• 17:43 - Common mistakes
• 19:55 - Conclusion

Avoid the legal horrors, and keep rocking your IP.

Full transcript and more resources at ⁠⁠kingpatentlaw.com/blog⁠

Ready to protect your brand and business? Book a consultation at kingpatentlaw.com⁠.

Disclaimer: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney

What does it actually cost to get a patent? Not the advertised number from patent mills. The real, complete cost.

Patent attorney Julie King breaks down typical expenses you'll encounter in the patent process, from initial searches to maintenance fees, and why that $25,000+ budget for a US patent isn't a scare tactic; it's reality.

You'll learn:

• How long it takes at a minimum to get a patent (probably much longer than you think)
• What a professional patentability search actually costs
• What properly drafted applications cost
• What Office Actions are, why you'll probably get at least one, and why they cost money to handle properly
• Other costs to consider, like freedom-to-operate searches, international filing, and maintenance fees you'll pay after your patent is granted
• When the investment is absolutely worth it

This is the reality check every inventor needs before spending a single dollar on patent protection.

Avoid the legal horrors, and keep rocking your IP.

Full transcript and more resources at ⁠⁠kingpatentlaw.com/blog⁠

Ready to protect your brand and business? Book a consultation at kingpatentlaw.com⁠.

Disclaimer: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney

Can you legally file your own patent application? Yes. Should you? Patent attorney Julie King explains why DIY patent applications are almost always a terrible idea, and the rare circumstances when they might be acceptable.

You'll learn:

• Why patent law is uniquely technical and complex
• What patent attorneys bring to the table (technical degrees + legal training + special bar exam)
• How one wrong word in your claims can make your patent worthless
• The real cost of trying to save money with DIY filing
• When DIY might be acceptable (hint: only if you don't care about actually getting strong protection)

See Monday's episode this week to learn why "quickly granted" DIY applications are often terrible.

This episode could save you from a very expensive mistake.

Avoid the legal horrors, and keep rocking your IP.

Full transcript and more resources at ⁠⁠kingpatentlaw.com/blog⁠

If you're serious about protecting your invention, book a consultation at kingpatentlaw.com⁠to discuss your options.

Disclaimer: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney

This might be the most important misconception to clear up in all of patent law: there is no such thing as a "provisional patent."

Patent attorney Julie King explains the critical difference between provisional applications, non-provisional applications, and actual issued patents, and why getting this wrong can cost you everything.

You'll learn:

• Why a provisional application is NOT a patent
• The 12-month deadline that can make or break your patent rights
• Why you have ZERO enforceable rights until a patent is actually granted

Plus: The Frankenstein analogy that makes this all make sense.

This episode could save you from making a mistake that costs you all your potential patent rights.

Visit kingpatentlaw.com to learn more about provisional and non-provisional patent applications.

Avoid the legal horrors, and keep rocking your IP.

Full transcript and more resources at ⁠⁠kingpatentlaw.com/blog⁠

Ready to protect your brand and business? Book a consultation at kingpatentlaw.com⁠.

Disclaimer: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney

The most underrated, and most critical, step in the patent process is something you can start doing today, for free: detailed documentation of your invention.

In this episode, patent attorney Julie King explains exactly what you need to document, how to do it properly, and why this seemingly simple step can be the difference between winning and losing a patent dispute.

You'll learn:

• The things you must document about your invention
• Why documenting failures is just as important as documenting successes
• Why documenting is important in the first place

Plus: Why Dr. Frankenstein's lab notes are actually a pretty good model for what you should be doing.

This is something you can, and should, start doing immediately, even before talking to a patent attorney.

Avoid the legal horrors, and keep rocking your IP.

Full transcript and more resources at ⁠⁠kingpatentlaw.com/blog⁠

Ready to protect your brand and business? Book a consultation at kingpatentlaw.com⁠.

Disclaimer: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney

Not everything needs a patent, and seeking the wrong type of intellectual property protection can waste thousands of dollars and months of your time.

In this quick episode, patent attorney Julie King explains the critical differences between patents, trademarks, copyrights, and trade secrets, and how to know which one (or which combination) your business actually needs.

You'll learn:

• Why your company logo can't be patented (and what it needs instead)
• When trade secret protection is smarter than a patent (like Coca-Cola's formula)
• The difference between patents, trademarks, copyright, and trade secrets
• Why some inventions need MULTIPLE types of IP protection

This is essential knowledge before you spend a dime on any type of IP protection.

Avoid the legal horrors, and keep rocking your IP.

Full transcript and more resources at ⁠⁠kingpatentlaw.com/blog⁠

Ready to protect your brand and business? Book a consultation at kingpatentlaw.com⁠.

Disclaimer: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney

New year, new patent goals? Before you spend thousands on the wrong type of protection, listen to this.

Chapters:

• 0:13 Getting a Patent Can Be Complicated
• 0:33 Step 1: First Things First. Do You Actually Need a Patent?
• 1:32 Step 2: Document Everything
• 2:52 Step 3: Do Some Preliminary Research
• 4:28 Step 4: Think About Your IP Strategy Holistically
• 6:00 Step 5: Understand Your Patent Options
• 7:14 Utility patent applications are where things get interesting
• 7:29 Provisional patent application
• 9:16 Non-provisional patent application
• 10:23 Step 6: Know What You're Up Against (The Reality Check)
• 12:38 Step 7: Hire a Patent Attorney (Yes, Really)
• 14:27 Ready to Take Action?

New year, new patent goals? Before you spend thousands on the wrong type of protection, listen to this.

Patent attorney Julie King breaks down the seven essential steps every inventor needs to take before filing a patent application, from figuring out if you actually need a patent (versus a trademark or trade secret) to understanding the brutal truth about costs and timelines.

You'll learn:

• How to tell if a patent is the right protection for your invention
• Why documentation can make or break your application (think Dr. Frankenstein's lab notes)
• The critical difference between provisional and non-provisional applications
• What a professional patent search actually costs ($1,000-$3,000+)
• Why a $25,000+ budget for a US patent isn't a scare tactic
• The guitar pickup patent that changed rock and roll forever
• When DIY patent filing is actually acceptable (spoiler: rarely)

This episode is for inventors, entrepreneurs, and small business owners who need straight talk about patent law without the legal jargon. Whether you're inventing a new guitar pedal or developing the next big tech product, these steps will save you time, money, and heartbreak.

Julie King is a patent attorney with a master's degree in computer science and over 25 years of legal experience. She also happens to love horror movies and rock music, hence the creative analogies.

Avoid the legal horrors, and keep rocking your IP.

Full transcript and more resources at ⁠⁠kingpatentlaw.com/blog⁠

Ready to protect your brand and business? Book a consultation at kingpatentlaw.com⁠.

Disclaimer: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney

In this episode, I go over:

• the pros and cons of having an LLC
• the pros and cons of having a corporation
• when to chose a C-corporation
• when to elect S-corporation taxation for your LLC or corporation

Avoid the legal horrors, and keep rocking your IP.

Full transcript and more resources at ⁠⁠kingpatentlaw.com/blog⁠

Ready to protect your brand and business? Book a consultation at kingpatentlaw.com⁠.

Disclaimer: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney

What does "piercing the corporate veil" mean, and why should you care?

Your LLC or corporation creates a legal shield between you and your business. Business gets sued? Only business assets are at risk.

But courts will "pierce the veil" and hold you personally liable for business debts if you do the things I list in this episode.

Avoid the legal horrors, and keep rocking your IP.

Full transcript and more resources at ⁠⁠kingpatentlaw.com/blog⁠

Ready to protect your brand and business? Book a consultation at kingpatentlaw.com⁠.

Disclaimer: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney