August 27, 2021

Avoid These Common Q4 Mistakes to Maximize Your Sales

23 minutes

Q4 is arguably the most important time in the business calendar year. It provides time for businesses, particularly eCommerce brands, to acquire new customers and increase their earnings. However, due to a lack of planning, business owners often miss out on this golden opportunity to further their business. In this episode, your host Brandon Cockrell and Misty Romero discuss how to adequately plan for Q4 so you can increase your sales and profit.

As the summer comes to an end, the average consumer is occupied with last-minute vacations and adjusting to the new school year. This means Q3 is the optimal time for entrepreneurs to plan promotional offers to cover the remainder of the year. These days, the market for anything is highly competitive, and oftentimes consumers do business with brands they are familiar with. And for this reason, it's important to get prospective customers acquainted with your products ASAP. Whether it be ads on Facebook, YouTube, or Google, Brandon suggests that you develop a plan to get your business exposed as much as possible. Focusing attention on Q4 will allow you to capitalize on campaigns and promotions earlier and quicker in a cost-efficient manner.

Whether you are an online or a local brand, the time to get ahead on your business is now. Tune into this episode of Fail Fast to Success to learn more about how to take advantage of Q4 so you can end your year on a high note by maximizing your sales and generating more revenue.

Quotes:

“Q4 is going to be the biggest opportunity every year for you to acquire new customers and get more from your loyal customers, fan base, or database. But a lot of businesses don't start planning for it, or they don't plan for it at all.” (01:08-01:28)

“If you run a good offer and you have the right things in place, people are going to buy from you.” (06:14-06:19)

“When people are familiar with your brand, what you have going on, and they trust you, they're more likely to purchase from you.” (07:48-07:55)

“Whether you're an e-commerce brand or a local brand, having a very strong database of people who already know, like, and trust you is your ticket to long-term success, growth, and scalability. But also, they are going to be the first ones to take advantage of any offer that you put out there.” (08:29-08:43)

Links:

https://www.facebook.com/linchpinsales/

https://www.instagram.com/linchpinsales/

linkedin.com/in/brandon-cockrell-0b66a02b

linchpinsales.com

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