Do you feel like your attempts at networking and Facebook ads aren't generating real opportunities for business? When host Brandon Cockrell first began his business, he found himself dedicating all his attention to methods that weren’t working for him. After too many failed attempts, Brandon realized there had to be a better way to get his business going. In today’s episode, Brandon shares with listeners his secret sauce to small business success.
Brandon explains that the most important component to any successful business is conversion rate. If you are not setting up your advertising, website, or personal networking in a digital form, then you are not appealing to the way people currently buy. To move beyond awareness and into sales, it is important to focus on nurturing your leads by giving them easy access to gather information, communicate, or schedule an appointment.
Now more than ever it is important to stay ahead of the game so you don’t end up lost among your competition. Tune into this week’s episode of the Fail Fast to Success podcast to learn more about conversion rate optimization, the importance of digital automation, and other ways you can make your marketing efforts work in your favor!
“If you conform to the way people buy, having the right things in place that help you sell, build it to work smarter, and leverage tools and resources that are available for how people want to communicate, you're gonna have a lot better chance at converting.” (06:14-06:32)
“You’ve got to have the conversion aspect in a digital format because that is the way people buy.” (06:57-07:07)
“If you're not seeing the ability to scale, it’s because you don't have the right things in place to support the way that people buy now. So you need to set up to convert from a digital and online standpoint.” (08:49-09:02)https://www.facebook.com/linchpinsales/
https://www.instagram.com/linchpinsales/
linkedin.com/in/brandon-cockrell-0b66a02b
Podcast production and show notes provided by HiveCast.fm