Fail Fast to Success

Fail Fast to Success

By Brandon CockrellBusiness
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Fail Fast to Success episodes

  • Are You Trying to Find Yourself?

    “I’ve cleared out the grief, and made room for joy,” says co-host Misty Romero. Throughout her life, Misty has experienced several traumatic events that have resulted in poor decision-making. After years of pushing aside her feelings, Misty realized she was preventing herself from achieving true success. In early 2020, Misty decided it was time to set aside her fear and find a way to live a mentally healthy life.

    While searching for ways to heal herself, Misty was encouraged by a spiritual healer to try ayahuasca, a plant used in therapeutic ceremonies in Peru. After further research, Misty put her plan on hold due to COVID-related travel restrictions. A few months later, by sheer coincidence, Misty’s husband was involved in a real estate transaction with a woman who intended to bring ayahuasca healing to Misty’s area. She has since participated in several ceremonies and dedicated herself to remedying her life. For anyone looking to restore their lives, Misty suggests surrendering to your emotions- both good and bad. Once you can be authentic to yourself, good things will naturally come your way.

    Tune into this week’s episode of the Fail Fast to Success podcast as we send off our dear co-host, Misty Romero,  to complete her journey to self-discovery. Learn more about Misty’s story and how she failed her way to success.

    Quotes:

    • ‘Trauma could be one large event that happens in your life that makes a big difference or it could be a series of things on a smaller scale.” (02:53-03:02)
    • “The negative emotions and bad feelings are really here to serve us, and they need to be honored just as much as anything good we might feel.  (07:38-07:48)
    • “I’ve cleared out the grief and made room for joy .”(26:32-26:36)
    • “When you come from a healed, whole, and authentic place, things do work out.”  (37:37-37:43)

      • Links:

      https://www.facebook.com/linchpinsales/

      https://www.instagram.com/linchpinsales/

      linkedin.com/in/brandon-cockrell-0b66a02b

      linchpinsales.com

      Podcast production and show notes provided by HiveCast.FM

      40 min
    • The Key To Future Proofing Your Business

      As we evolve in the digital age, rules and regulations are continuously changing. Most online business owners take advantage of Facebook and Instagram, the two largest platforms, to run ads and get their brand out in the open. However, in recent months, entrepreneurs have had to undergo updates that have made tracking data more challenging. In today’s episode, your hosts Brandon Cockrell and Misty Romero, discuss the keys to future-proofing your digital presence.

      According to Brandon, his clients that are seeing increased success are doing two things: diversifying and focusing on conversion rate optimization. He explains that right now it is crucial to expand onto different platforms. While users are experiencing push-back from Facebook and Instagram, Brandon is noticing huge numbers from Google, YouTube, and Pinterest. Having multiple channels is the way to go and businesses should be working to diversify their online presence to give consumers various avenues to purchase products or services. In addition, as your business continues to grow, it is important to focus on continuing conversion rate optimization. Brandon suggests targeting not only your social campaigns, but your website, checkout processes, plugins, and interactions. Ensuring that you are converting at high rates will increase your sales and revenue potential.

      But most of all, the true key to long-term future success is building your database. As we know, social platforms can be unreliable and that is why it is imperative to gather all past and potential purchasers into a database that you control so no matter what, you're able to service your customers.

      The future of your business lies within the ability to stay ahead. Tune into this week’s episode of the Fail Fast to Success podcast to hear Brandon and Misty’s tips on bulletproofing your business from the ever-changing digital age.

      Quotes:

      • “The other thing that we're seeing with a lot of these brands that are still seeing success is that they were open and willing to diversify.” (07:39-07:48)
      • “You've got to put a focus on continuing conversion rate optimization of not just your campaigns, but your website, your checkout processes, your plugins and integrations.” (08:58-09:09)
      • “Your database is going to be crucial to not just short term success, but your long term success and building the foundation of your brand.” (12:16-12:23)

        • Links:

        https://www.facebook.com/linchpinsales/

        https://www.instagram.com/linchpinsales/

        linkedin.com/in/brandon-cockrell-0b66a02b

        linchpinsales.com

        Podcast production and show notes provided by FIRESIDE Marketing

        25 min
      • Increase Your Sales by Doing This...

        “Sales is just having a human-to-human conversation to decide whether or not you can help each other, but people tend to overthink it,” says Brandon Cockrell. In today’s episode, your hosts Brandon and Misty, break down a simple way to increase the success of your sales calls.

        According to Brandon, the first thing to do on any sales call is to get the buyer’s guard down. You want the potential buyer to trust you enough to open up about their motives and once you understand what is driving them, you can assess whether or not you would be a good fit to work together.

        Misty suggests approaching your calls with the idea of closing the sale in the back of your mind. First ask them who they are, what they anticipate from you, and what their goals for their business are. Being honest and transparent from the beginning will show the client that you are authentic, humble, and easy to work with.

        Tune into this week’s episode of the Fail Fast to Success podcast to learn more about Brandon and Misty’s simple, yet effective, step to converting sales calls into actual sales!

        Quotes:

        • “My main goal is to understand the person, and understand what their goals are.” (02:40-02:45)
        • “I think my approach in wanting to treat people like people and not just a business or another phone call really helps.” (07:19-07:07:28)
        • “You have to find a way to get that buyer's guard down.” (09:53-09:57)
        • “Sales is just having a human to human conversation to decide whether or not you can help each other, that's it.” (12:35-12:40)

          • Links:

          https://www.facebook.com/linchpinsales/

          https://www.instagram.com/linchpinsales/

          linkedin.com/in/brandon-cockrell-0b66a02b

          linchpinsales.com

          Podcast production and show notes provided by FIRESIDE Marketing

          16 min
        • Avoid These Common Q4 Mistakes to Maximize Your Sales

          Q4 is arguably the most important time in the business calendar year. It provides time for businesses, particularly eCommerce brands, to acquire new customers and increase their earnings. However, due to a lack of planning, business owners often miss out on this golden opportunity to further their business. In this episode, your host Brandon Cockrell and Misty Romero discuss how to adequately plan for Q4 so you can increase your sales and profit.

          As the summer comes to an end, the average consumer is occupied with last-minute vacations and adjusting to the new school year. This means Q3 is the optimal time for entrepreneurs to plan promotional offers to cover the remainder of the year. These days, the market for anything is highly competitive, and oftentimes consumers do business with brands they are familiar with. And for this reason, it's important to get prospective customers acquainted with your products ASAP. Whether it be ads on Facebook, YouTube, or Google, Brandon suggests that you develop a plan to get your business exposed as much as possible. Focusing attention on Q4 will allow you to capitalize on campaigns and promotions earlier and quicker in a cost-efficient manner.

          Whether you are an online or a local brand, the time to get ahead on your business is now.   Tune into this episode of Fail Fast to Success to learn more about how to take advantage of Q4 so you can end your year on a high note by maximizing your sales and generating more revenue.

          Quotes:

          • “Q4 is going to be the biggest opportunity every year for you to acquire new customers and get more from your loyal customers, fan base, or database. But a lot of businesses don't start planning for it, or they don't plan for it at all.” (01:08-01:28)
          • “If you run a good offer and you have the right things in place, people are going to buy from you.” (06:14-06:19)
          • “When people are familiar with your brand, what you have going on, and they trust you, they're more likely to purchase from you.” (07:48-07:55)
          • “Whether you're an e-commerce brand or a local brand, having a very strong database of people who already know, like, and trust you is your ticket to long-term success, growth, and scalability. But also, they are going to be the first ones to take advantage of any offer that you put out there.” (08:29-08:43)

            • Links:

            https://www.facebook.com/linchpinsales/

            https://www.instagram.com/linchpinsales/

            linkedin.com/in/brandon-cockrell-0b66a02b

            linchpinsales.com

            24 min
          • Why You Must Diversify Your Business Now!

            “When it comes to your business, don’t put your eggs in one basket,” advises Brandon Cockrell, host of Fail Fast to Success. In today’s digital age, it is important to make your online presence known across many platforms, including your own. On this episode, your hosts Brandon Cockrell and Misty Romero discuss how to diversify your business by using the internet as your stage.

            Brandon would tell any business owner to just start, regardless of what stage you’re at in the process. You can start small on your preferred platform and then grow and scale onto others. Websites like Amazon and Etsy are great tools to start out with because they offer a level of credibility as you raise awareness around your brand. However, Brandon warns listeners not to get complacent because you can be removed from these sites at any time. This possibility is why it is so important to constantly work on your own distribution tactics.

            Tune into this episode of Fail Fast to Success for a conversation about getting your business online. Learn about the importance of building a unique brand that is widely available, so you can grow and scale your business to meet your goals!

            Quotes

            • “At the end of the day just start. Regardless of where you are, trying to get your product up somewhere to get your business going is going to be better than doing nothing at all. And you may find that it is actually working out well for what you have.” (02:48-03:05)
            • “You need to be thinking about how you can build your own assets which include: building your own store, having your own source of generating traffic, and  having the ability to create a loyal audience. That way if Amazon shut it all down tomorrow you have your own clientele you can tap into.” (09:08- 09:34)
            • “If you're looking to grow and scale your business, having your own distribution channel set up through your own brand is 10x more powerful at the negotiation table.” (09:59-10:13)
            • “You have to diversify and you have to be on multiple platforms, you can't  stick to just one. You want to start small on one. But as you start growing, you have to start expanding on other platforms.”  (24:20-24:32)

              • Links

              https://www.facebook.com/linchpinsales/

              https://www.instagram.com/linchpinsales/

              linkedin.com/in/brandon-cockrell-0b66a02b

              linchpinsales.com

              36 min
            • What does the future look like for digital and e-commerce marketing?

              In this episode we dive into the current state of digital marketing and discuss what the next 6, 12, 24 months hold for the industry. Will there still be an opportunity for brands to achieve success online or will all of these changes diminish the opportunities for success online? Will there be another main platform that takes over Facebook and Google or will there be a need to market across multiple platforms to get the best results? We discuss each of these questions along with a ton of other valuable information to help anyone trying to grow their brand. 

              10 min

            About Fail Fast to Success

            From the publisher's feed

            What does it really take to build the brand you've always dreamed of? The Fail Fast to Success podcast brings you stories of entrepreneurs, business owners and professionals who encountered failures…