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The Key To Future Proofing Your Business
As we evolve in the digital age, rules and regulations are continuously changing. Most online business owners take advantage of Facebook and Instagram, the two largest platforms, to run ads and get their brand out in the open. However, in recent months, entrepreneurs have had to undergo updates that have made tracking data more challenging. In today’s episode, your hosts Brandon Cockrell and Misty Romero, discuss the keys to future-proofing your digital presence.
According to Brandon, his clients that are seeing increased success are doing two things: diversifying and focusing on conversion rate optimization. He explains that right now it is crucial to expand onto different platforms. While users are experiencing push-back from Facebook and Instagram, Brandon is noticing huge numbers from Google, YouTube, and Pinterest. Having multiple channels is the way to go and businesses should be working to diversify their online presence to give consumers various avenues to purchase products or services. In addition, as your business continues to grow, it is important to focus on continuing conversion rate optimization. Brandon suggests targeting not only your social campaigns, but your website, checkout processes, plugins, and interactions. Ensuring that you are converting at high rates will increase your sales and revenue potential.
But most of all, the true key to long-term future success is building your database. As we know, social platforms can be unreliable and that is why it is imperative to gather all past and potential purchasers into a database that you control so no matter what, you're able to service your customers.
The future of your business lies within the ability to stay ahead. Tune into this week’s episode of the Fail Fast to Success podcast to hear Brandon and Misty’s tips on bulletproofing your business from the ever-changing digital age.
Quotes:
Links:
https://www.facebook.com/linchpinsales/
https://www.instagram.com/linchpinsales/
linkedin.com/in/brandon-cockrell-0b66a02b
linchpinsales.com
Podcast production and show notes provided by FIRESIDE Marketing
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By Brandon CockrellAs we evolve in the digital age, rules and regulations are continuously changing. Most online business owners take advantage of Facebook and Instagram, the two largest platforms, to run ads and get their brand out in the open. However, in recent months, entrepreneurs have had to undergo updates that have made tracking data more challenging. In today’s episode, your hosts Brandon Cockrell and Misty Romero, discuss the keys to future-proofing your digital presence.
According to Brandon, his clients that are seeing increased success are doing two things: diversifying and focusing on conversion rate optimization. He explains that right now it is crucial to expand onto different platforms. While users are experiencing push-back from Facebook and Instagram, Brandon is noticing huge numbers from Google, YouTube, and Pinterest. Having multiple channels is the way to go and businesses should be working to diversify their online presence to give consumers various avenues to purchase products or services. In addition, as your business continues to grow, it is important to focus on continuing conversion rate optimization. Brandon suggests targeting not only your social campaigns, but your website, checkout processes, plugins, and interactions. Ensuring that you are converting at high rates will increase your sales and revenue potential.
But most of all, the true key to long-term future success is building your database. As we know, social platforms can be unreliable and that is why it is imperative to gather all past and potential purchasers into a database that you control so no matter what, you're able to service your customers.
The future of your business lies within the ability to stay ahead. Tune into this week’s episode of the Fail Fast to Success podcast to hear Brandon and Misty’s tips on bulletproofing your business from the ever-changing digital age.
Quotes:
Links:
https://www.facebook.com/linchpinsales/
https://www.instagram.com/linchpinsales/
linkedin.com/in/brandon-cockrell-0b66a02b
linchpinsales.com
Podcast production and show notes provided by FIRESIDE Marketing