Fail Fast to Success

Why You Must Diversify Your Business Now!

Listen Later

“When it comes to your business, don’t put your eggs in one basket,” advises Brandon Cockrell, host of Fail Fast to Success. In today’s digital age, it is important to make your online presence known across many platforms, including your own. On this episode, your hosts Brandon Cockrell and Misty Romero discuss how to diversify your business by using the internet as your stage.

Brandon would tell any business owner to just start, regardless of what stage you’re at in the process. You can start small on your preferred platform and then grow and scale onto others. Websites like Amazon and Etsy are great tools to start out with because they offer a level of credibility as you raise awareness around your brand. However, Brandon warns listeners not to get complacent because you can be removed from these sites at any time. This possibility is why it is so important to constantly work on your own distribution tactics.

Tune into this episode of Fail Fast to Success for a conversation about getting your business online. Learn about the importance of building a unique brand that is widely available, so you can grow and scale your business to meet your goals!

Quotes

  • “At the end of the day just start. Regardless of where you are, trying to get your product up somewhere to get your business going is going to be better than doing nothing at all. And you may find that it is actually working out well for what you have.” (02:48-03:05)
  • “You need to be thinking about how you can build your own assets which include: building your own store, having your own source of generating traffic, and  having the ability to create a loyal audience. That way if Amazon shut it all down tomorrow you have your own clientele you can tap into.” (09:08- 09:34)
  • “If you're looking to grow and scale your business, having your own distribution channel set up through your own brand is 10x more powerful at the negotiation table.” (09:59-10:13)
  • “You have to diversify and you have to be on multiple platforms, you can't  stick to just one. You want to start small on one. But as you start growing, you have to start expanding on other platforms.”  (24:20-24:32)

    • Links

    https://www.facebook.com/linchpinsales/

    https://www.instagram.com/linchpinsales/

    linkedin.com/in/brandon-cockrell-0b66a02b

    linchpinsales.com

    ...more
    View all episodesView all episodes
    Download on the App Store
    Fail Fast to SuccessBy Brandon Cockrell