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Avoid These Restaurant Marketing Mistakes!
Welcome to the Brand to Table Podcast — the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.
In this episode, titled "Avoid These Restaurant Marketing Mistakes!" host Henry Kaminski Jr. dives into common marketing mistakes that are costing restaurants business.
With 16 years of experience, Henry shares why a generic approach to offers and messaging leads to guest complaints, irrelevant communication, and wasted time and money.
You'll hear why a strong offer is more important than ever and how you can apply the golden rule to your marketing. Henry shares powerful case studies from real restaurants to illustrate how taking ownership of your messaging can change your results and drive real business growth.
What You’ll Learn:
- Why the golden rule—treating others as you'd want to be treated—is the key to a successful marketing strategy.
- How to create offers that are relevant to your guests, not just generic deals you think they want.
- Why sending more emails and texts doesn't equal more business, and how over-saturating your audience can be a "death sentence" for your lists.
- The importance of planning and prepping your marketing with the same dedication you use for nightly service.
- How to understand your audience better than they understand themselves by focusing on their psychographics, not just demographics.
- How to leverage platforms like SurveyMonkey, Instagram Polls, and your reservation system (OpenTable, SevenRooms) to get the information you need.
- The power of segmenting your lists to send targeted messages, such as a "lapsed guests" email that drives people back into your restaurant.
- Why you should spend 80% of your time planning and 20% executing your marketing efforts.
- How to use your two- and three-star reviews as a valuable tool to understand what your guests truly want.
This isn't just theory; it's a practical, proven strategy to create relevant offers that connect with your audience and ultimately drives more revenue and reservations.
💡 If you're ready to stop wasting time and money on irrelevant marketing and start building a more effective strategy, this episode is for you.
🔗 CONNECT WITH HENRY KAMINSKI JR.
📧 Email: [email protected]
🌐 Website: www.brandtotable.com
📱 DM the word "SOCIAL" to me on Instagram for a free AI content tool
📲 FOLLOW HENRY KAMINSKI JR.
Instagram: @h.kaminskijr
YouTube: @BrandToTable
Facebook: facebook.com/henrykaminskijr
TikTok: @henrykaminskijr
LinkedIn: linkedin.com/in/henry-kaminski-jr
📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow. 💥
View all episodes
By Henry Kaminski Jr.Welcome to the Brand to Table Podcast — the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.
In this episode, titled "Avoid These Restaurant Marketing Mistakes!" host Henry Kaminski Jr. dives into common marketing mistakes that are costing restaurants business.
With 16 years of experience, Henry shares why a generic approach to offers and messaging leads to guest complaints, irrelevant communication, and wasted time and money.
You'll hear why a strong offer is more important than ever and how you can apply the golden rule to your marketing. Henry shares powerful case studies from real restaurants to illustrate how taking ownership of your messaging can change your results and drive real business growth.
What You’ll Learn:
- Why the golden rule—treating others as you'd want to be treated—is the key to a successful marketing strategy.
- How to create offers that are relevant to your guests, not just generic deals you think they want.
- Why sending more emails and texts doesn't equal more business, and how over-saturating your audience can be a "death sentence" for your lists.
- The importance of planning and prepping your marketing with the same dedication you use for nightly service.
- How to understand your audience better than they understand themselves by focusing on their psychographics, not just demographics.
- How to leverage platforms like SurveyMonkey, Instagram Polls, and your reservation system (OpenTable, SevenRooms) to get the information you need.
- The power of segmenting your lists to send targeted messages, such as a "lapsed guests" email that drives people back into your restaurant.
- Why you should spend 80% of your time planning and 20% executing your marketing efforts.
- How to use your two- and three-star reviews as a valuable tool to understand what your guests truly want.
This isn't just theory; it's a practical, proven strategy to create relevant offers that connect with your audience and ultimately drives more revenue and reservations.
💡 If you're ready to stop wasting time and money on irrelevant marketing and start building a more effective strategy, this episode is for you.
🔗 CONNECT WITH HENRY KAMINSKI JR.
📧 Email: [email protected]
🌐 Website: www.brandtotable.com
📱 DM the word "SOCIAL" to me on Instagram for a free AI content tool
📲 FOLLOW HENRY KAMINSKI JR.
Instagram: @h.kaminskijr
YouTube: @BrandToTable
Facebook: facebook.com/henrykaminskijr
TikTok: @henrykaminskijr
LinkedIn: linkedin.com/in/henry-kaminski-jr
📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow. 💥