Host: Henry Kaminski Jr. | Brand to Table Podcast
Welcome to Episode 4 of Brand to Table — the podcast for restaurant owners, operators, and hospitality professionals ready to grow their businesses with proven marketing strategy, not guesswork.
In this episode, titled "Guests Forget Posts. They Remember Stories," host Henry Kaminski Jr. dives into the most overlooked element of a successful restaurant marketing strategy: your brand story. With 16 years of experience helping hundreds of restaurants with their branding and messaging, Henry explains why a feed full of food pictures is costing you business and how you can leverage storytelling to stand out from the competition.
You'll hear why people don't just buy a slice of pizza; they buy the story behind it. Henry shares powerful case studies from real restaurants to illustrate how telling your story can create an emotional connection that turns a one-time visitor into a lifelong regular.
What You’ll Learn:
- The three essential stories you should be telling on social media to build deeper connections with your guests.
- Why the owner's story is the heart of your brand and what inspired you to open your restaurant in the first place.
- The power of guest stories and how a simple screenshot of a five-star review can build instant trust.
- How to tell your brand's origin story, using a real-world example of a 22,000-square-foot restaurant built from a napkin sketch.
- Four tactical tips to start telling better stories today, including why you should show more people than plates in your content.
- The crucial importance of a strong hook and how to grab your audience’s attention in the first 10 seconds.
- Simple language tweaks that transform a generic post ("Our new pasta is here") into a compelling narrative ("A pasta dish passed down for 80 years").
- Common mistakes to avoid when storytelling, including making it about you instead of your guests.
This isn't just theory; it's a practical, proven strategy to create feeling and connection with your audience, which ultimately drives revenue and reservations.
💡 If you're ready to stop blending in and start standing out, this episode is for you.
🔗 Connect with Henry Kaminski Jr.
Email: [email protected]
Website: www.brandtotable.com
Instagram: @h.kaminskijr
YouTube: @BrandToTable
Facebook: facebook.com/henrykaminskijr
TikTok: @henrykaminskijr LinkedIn: linkedin.com/in/henry-kaminski-jr
📣 Want help with your restaurant’s marketing?
DM the word “SOCIAL” to Henry on Instagram to receive a free AI content tool that will help you generate new ideas and strategies.
✅ Subscribe, share, and leave a review if this episode helped you rethink your marketing approach.
