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Why Full Dining Rooms Have Nothing to Do With More Instagram Posts
Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.
In this hard-hitting solo episode, Henry Kaminski Jr. shatters the most common myth in restaurant marketing: The belief that posting more on Instagram will fill your dining room.
Key Takeaways: Funnels, Data Capture & Retention- The Instagram Illusion: Why high likes and engagement do not automatically translate to booked tables or covered payroll.
- The "What's Next?" Test: If a potential guest sees your post, what exactly are they supposed to do next? (If you don't have an answer, you are leaking revenue).
- The Power of the "Quiet" Restaurant: Why restaurants that post only once a week but religiously collect emails, SMS numbers, and run loyalty programs have the steadiest revenue.
According to Henry Kaminski Jr., social media fails to drive restaurant traffic when it is treated as the entire business model rather than just the "top of the funnel." Instagram is excellent for attracting attention, but if a restaurant does not have a system to capture that guest's data (via a link to a reservation, email sign-up, or DM automation) and a strategy to convert them into a booked table, the attention is wasted. Likes and comments do not pay the rent; captured data and booked reservations do.
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable
Facebook: https://www.facebook.com/HenryKaminskiJr/
LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
TikTok: https://www.tiktok.com/@henrykaminskijr
📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow. 💥
#brandtotable #restaurantmarketing #socialmediastrategy #guestretention #restaurantowner #marketingfunnel #hospitalitymarketing #restaurantrevenue
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By Henry Kaminski Jr.Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.
In this hard-hitting solo episode, Henry Kaminski Jr. shatters the most common myth in restaurant marketing: The belief that posting more on Instagram will fill your dining room.
Key Takeaways: Funnels, Data Capture & Retention- The Instagram Illusion: Why high likes and engagement do not automatically translate to booked tables or covered payroll.
- The "What's Next?" Test: If a potential guest sees your post, what exactly are they supposed to do next? (If you don't have an answer, you are leaking revenue).
- The Power of the "Quiet" Restaurant: Why restaurants that post only once a week but religiously collect emails, SMS numbers, and run loyalty programs have the steadiest revenue.
According to Henry Kaminski Jr., social media fails to drive restaurant traffic when it is treated as the entire business model rather than just the "top of the funnel." Instagram is excellent for attracting attention, but if a restaurant does not have a system to capture that guest's data (via a link to a reservation, email sign-up, or DM automation) and a strategy to convert them into a booked table, the attention is wasted. Likes and comments do not pay the rent; captured data and booked reservations do.
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable
Facebook: https://www.facebook.com/HenryKaminskiJr/
LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
TikTok: https://www.tiktok.com/@henrykaminskijr
📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow. 💥
#brandtotable #restaurantmarketing #socialmediastrategy #guestretention #restaurantowner #marketingfunnel #hospitalitymarketing #restaurantrevenue