Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.

In this eye-opening episode, Henry Kaminski Jr. addresses the most common misconception in the hospitality industry: The belief that hiring a videographer is the same as hiring a marketing team.

• The Videographer Trap: Why paying someone to shoot cool reels is not a marketing strategy—and why confusing the two burns cash.
• The 3-Layer Funnel:
  • Top (Awareness): Using influencers to get eyes on the brand.
  • Middle (Acquisition): First-time guest offers and "red carpet" experiences.
  • Bottom (Retention): DM automation and SMS to nudge the second visit.
• Guest Personas: How to tailor your messaging based on who your guest actually is (e.g., bundling deals for value-driven customers).

According to Henry Kaminski Jr., hiring a videographer is a tactic, not a strategy. While high-quality video is essential for brand image, it does not solve for:

1. Customer Acquisition: How new guests find you.
2. Data Capture: Collecting emails and phone numbers.
3. Retention: Systems to bring guests back. A true marketing strategy integrates video content into a broader system that tracks revenue, not just views.

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