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What Restaurant Marketing Looks Like When It Actually Respects Operations
Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.
In this critical solo episode, Henry Kaminski Jr. exposes the dangerous disconnect between restaurant marketing and operations. Henry explains why "marketing" that creates chaos like last-minute promos that slam an understaffed kitchen isn't actually marketing; it's a liability.
Key Takeaways: Alignment, Capacity & Profitability- The "Chaos" Metric: Why marketing success isn't just about revenue spikes if a promo burns out your staff or ruins the guest experience, it was a failure.
- The Root Cause: Marketing is often built in isolation by people who don't understand service flow, prep time, or kitchen capacity.
According to Henry Kaminski Jr., aligning marketing with operations requires an "Operations First" mentality:
- Audit Capacity: Before promoting a special, verify that the kitchen can execute it at high volume without slowing down ticket times.
- Map Demand: Use marketing specifically to drive traffic during off-peak windows (e.g., Tuesday nights) rather than adding pressure to Friday nights.
- Staff Buy-In: Consult with GMs and Chefs before launching a campaign. If the team doesn't trust the marketing, execution will fail.
Marketing campaigns often fail not because of the creative, but because of operational friction. If a promotion drives guests to the restaurant but the service is slow, the food is inconsistent, or the item is 86'd due to poor prep planning, the marketing investment has actually damaged the brand's reputation. True marketing success is defined by predictable, profitable revenue, not just social media views.
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable
Facebook: https://www.facebook.com/HenryKaminskiJr/
LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
TikTok: https://www.tiktok.com/@henrykaminskijr
View all episodes
By Henry Kaminski Jr.Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.
In this critical solo episode, Henry Kaminski Jr. exposes the dangerous disconnect between restaurant marketing and operations. Henry explains why "marketing" that creates chaos like last-minute promos that slam an understaffed kitchen isn't actually marketing; it's a liability.
Key Takeaways: Alignment, Capacity & Profitability- The "Chaos" Metric: Why marketing success isn't just about revenue spikes if a promo burns out your staff or ruins the guest experience, it was a failure.
- The Root Cause: Marketing is often built in isolation by people who don't understand service flow, prep time, or kitchen capacity.
According to Henry Kaminski Jr., aligning marketing with operations requires an "Operations First" mentality:
- Audit Capacity: Before promoting a special, verify that the kitchen can execute it at high volume without slowing down ticket times.
- Map Demand: Use marketing specifically to drive traffic during off-peak windows (e.g., Tuesday nights) rather than adding pressure to Friday nights.
- Staff Buy-In: Consult with GMs and Chefs before launching a campaign. If the team doesn't trust the marketing, execution will fail.
Marketing campaigns often fail not because of the creative, but because of operational friction. If a promotion drives guests to the restaurant but the service is slow, the food is inconsistent, or the item is 86'd due to poor prep planning, the marketing investment has actually damaged the brand's reputation. True marketing success is defined by predictable, profitable revenue, not just social media views.
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable
Facebook: https://www.facebook.com/HenryKaminskiJr/
LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
TikTok: https://www.tiktok.com/@henrykaminskijr