If you feel like you are always busy with marketing but not seeing the results you want, the problem might not be your effort. It might be your strategy. Shay Prosser, founder of North 12 Partners and a first executive with over 20 years of experience scaling businesses, joins Kristi to talk about one of the most common traps business owners fall into: mistaking marketing activity for a real plan.

Shay and Kristi unpack why doing all the things like lead magnets, email marketing, and ads without a strategy behind them leads to burnout and wasted resources. They dig into what it actually looks like to simplify, focus, and build marketing that is sustainable and aligned to your real business goals.

You'll learn:

If you are ready to stop spinning your wheels and start doing less but doing it better, this episode is for you.

Connect with Shay Prosser:

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com