In this episode, Dave and Jon sit down with Libby Graham, AvreaFoster’s Senior Brand Strategist, to explore the growing role of AI in the brand discovery process — from assisting in research and speeding up ideation. In the process, they touch on AvreaFoster’s larger philosophy around generative AI, the key components of a successful brand discovery process, and some additional considerations that can help to mitigate risk when leveraging AI during brand discovery. Topics include:

• Establishing AI governance. Understand the importance of formalizing the ground rules of generative AI usage and the implementation of human-in-the-loop systems.
• Tactic use cases for AI in brand discovery. Learn all about using AI as your “super librarian” to accelerate research and uncover insight at a faster pace than otherwise possible.
• The three components of brand discovery. Dig into audience analysis, peer landscape analysis and brand analysis, as well as how generative AI can make an impact on each component.
• The “trust but verify” mindset. How to approach AI-generative research with the proper amount of skepticism to ensure you and your clients are protected.

In this episode, AvreaFoster’s director of digital strategy, Ben Taylor, joins Dave and Matthew to share his unique Moneyball approach to digital marketing. Drawing from years of experience (and a love for baseball), Ben explores strategies for making the most of your marketing budget, regardless of its size. In this episode, the team discusses:

• The Moneyball mindset. Learn how to optimize your digital marketing campaigns and achieve maximum ROI, no matter your budget.
• What CRO is and why it matters. Discover how conversion rate optimization (CRO) transforms traffic into conversions and unlocks untapped value in your existing marketing efforts.
• Repurposing content for big wins. Hear real-world examples of turning a simple idea into a pipeline-busting lead generator.
• Avoiding common CRO pitfalls. Get expert advice for recognizing low-performing pages, optimizing high-value content and creating better user journeys.
• Making data-driven decisions. Understand which key metrics to track at every stage of the buyer journey: awareness, consideration and conversion.

In this episode, Dave and Matthew sit down with Brittany Feldman, AvreaFoster’s senior director of brand management, to discuss building marketing budgets that align with business goals. Together, they explore strategies for making every dollar count, whether you’re focusing on brand awareness, lead generation or customer retention. Topics include:

• Building a budget roadmap. Discover how to create a marketing budget that aligns with business objectives and effectively prioritizes resources.
• Allocating funds for impact. Learn how to divide your budget across content, media spend and website updates to achieve maximum results.
• Optimizing content investment. Hear insights for repurposing content across multiple formats to maximize ROI, with examples from Brittany and her team.
• Leveraging digital advertising. Get advice for using digital channels and trade show-specific campaigns to reach target audiences.
• Avoiding budget pitfalls. Uncover common budgeting mistakes and learn how to stay adaptable during periods of change.

Dave and Matt explore the world of B2B content marketing with AvreaFoster’s creative director, Kenny Osborne. In this episode, the team discusses the fundamentals of content marketing, including best practices and proven processes. Topics include:

• The power of content. Learn why 95% of B2B buyers engage with content and how to make sure your brand is part of the conversation.
• Content vs. advertising. Discover the art of content marketing: storytelling that builds trust and loyalty, rather than just selling.
• Proven processes. Understand the steps to develop and launch successful content marketing campaigns, from audience research to content promotion.
• Optimization tips. Learn how to refine and optimize your content strategies with insights from case studies and expert methodologies.

In this episode, Dave and Matt have an in-depth discussion with Jon Cannon, senior copywriter at AvreaFoster, about the evolving landscape of digital marketing, web strategy and the crucial decisions businesses face when managing their online presence. Topics include:

• Rebuild or refresh? Discover when it’s time to give your website a makeover or start fresh from the ground up.
• Website as a foundation. Learn why your website is more than just scaffolding; it’s the cornerstone of your digital strategy.
• Case studies and insights. Get real-world examples that showcase the impact of a well-executed web strategy.
• Expert opinions. Learn about the platforms, best practices and processes that will elevate your online presence.