In 2023, the beauty industry made billions with no signs of slowing down. Millions go under the knife or use injectibles to meet the unrealistic standards set by society. Others prefer to find youth in a bottle and Founder and CEO of SBLA Beauty, Randi Shinder may have found a hero product!
After other successful beauty products like Clean Perfume, and Fusion Beauty, Jessica Simpson's Dessert line, came SBLA. The company launched in 2018 with its bestseller, The Neck, Chin, and Jawline Sculpting Wand which has been seen in Allure, Bazaar, Vogue, and Elle.
In 2020, SBLA introduced Neck Sculpting Wand XL, the first-ever topical application proven to melt fat, backed by Harvard Medical Research*. The formula targets and treats the neck area to melt fat under the chin, boosts collagen production, and generates millions of new skin cells as you sleep. Today, the product line includes clinically proven, non-invasive solutions for the face, lips, and eyes, and partnered with beauty icon Christie Brinkley in 2021.
Randi sat down with AW to discuss how SBLA Beauty was created, aging gracefully, and what beauty means to her.
To learn more about Randi, visit
RandiShinder.com – Beauty Entrepreneur