AW360 Live

Creators aren’t just creators anymore—they’re media companies, commerce engines, and community builders.

Recorded live at Advertising Week New York 2025, this episode of AW360 Live features Zach Miller, President of Bucketsquad, the creator-led sports entertainment brand built around YouTube megastar Jesser.

Zach breaks down how Bucketsquad has evolved from viral basketball content into a diversified business spanning YouTube, apparel, live events, brand partnerships, and retail—without losing its creative soul. The conversation explores how audience data shapes content decisions, why some categories are worth owning (and others aren’t), and how creators and athletes are increasingly blurring the lines between talent, brand, and enterprise.

From launching apparel into Dick’s Sporting Goods, to collaborating with global brands, to rethinking what “community” really means in the creator economy, this episode is a must-listen for marketers, brands, and anyone curious about where sports media is headed next.

Food isn’t a side attraction anymore—it’s the main event.

In this AW360 Live interview, Jack Goldburg breaks down how food, sports, and culture are converging to redefine live experiences and brand engagement. Drawing from collaborations with elite athletes, viral content reaching billions of views, and sold-out food festivals across major cities, Jack explains why community trust is the most valuable currency in the creator economy—and why brands can’t simply buy their way into it.

You’ll hear how digital stories become physical experiences, how creators can responsibly drive real-world business growth for local operators, and why the future belongs to platforms that blend content, commerce, and community without compromising authenticity.

If you’re a brand, marketer, or creator navigating the next era of experiential marketing, this episode offers a clear look at what’s working—and what’s coming next.

In an era where AI-generated content, bots, and coordinated campaigns are blurring the line between real customer feedback and manufactured noise, simply “listening” is no longer enough.

On this episode of the AW360 Podcast, we’re joined by Sharon Chung, Director of Product Marketing at Resolver, to explore how brands can verify the true voice of the customer—and why real-time online risk intelligence has become mission-critical for brand safety and reputation.

Sharon breaks down the key differences between traditional social listening and intelligence-driven risk monitoring, shares the behavioral signals that expose misinformation and coordinated attacks, and explains why human context and judgment still matter in an AI-accelerated world. From spotting early warning signs of digital threats to building cross-functional resilience across marketing, comms, legal, and security teams, this conversation offers a practical framework for navigating trust in the age of generative fake news.  

How do you make audiences laugh, feel, and connect—all while delivering for brands? In this episode of AW360 Live, recorded at Advertising Week New York and powered by ART19, we sit down with Janina Lundy, EVP of Marketing & Brand Partnerships at Kevin Hart’s global entertainment company, Hartbeat, to explore how humor and culture are redefining branded storytelling.

From award-winning campaigns like Group Therapy for AXA to major cultural moments like the BET Awards and FeverFest during WNBA All-Star Weekend, Janina shares how Heartbeat merges creativity, commerce, and comedy to create authentic, emotionally resonant work that travels across film, TV, and digital platforms.

In this episode of AW360 Live, we sit down with Andrew Kyrejko, Vice President and Group Director of Strategy at Momentum Worldwide, to explore how the agency is redefining experiential marketing through a business-to-human (B2H) lens. Andrew shares how Momentum’s latest global research is revealing what truly drives connection, joy, and action in business events—and how brands can move from selling to solving, from talking at to collaborating with, and from networking to intentional connection.

We dive into the findings from Momentum’s groundbreaking B2B Pulse study, including the surprising “frustration index” that maps what attendees really think about business experiences. Andrew also discusses how modern decision makers—millennials and Gen Z—are reshaping the expectations for B2B engagement, why co-located experiences are on the rise, and how AI can enhance (not replace) the human element in live events.

In this episode of AW360, Sara Badler, Chief Advertising Officer of The Guardian, joins us to talk about the global publisher’s bold new chapter in the U.S. — from its just-launched “The Whole Picture” brand campaign to its growing programmatic footprint and new revenue streams.

Sara shares how The Guardian’s independent, trust-owned model enables it to innovate without compromising journalistic integrity, unveiling initiatives like Filter (its new commerce and product recommendation platform), a Football Weekly live U.S. podcast tour for the 2026 World Cup, and creative brand collaborations that redefine how advertisers connect with purpose-driven audiences.

It’s a look inside how one of the world’s most respected news brands is reimagining its business for the next generation — while staying true to the values that have guided it for over 200 years.

In this episode of AW360 Live, we’re joined by Omer Waysman, Vice President of Marketing for Business-to-Consumer Products at Michelin North America, to explore how one of the world’s most iconic legacy brands is driving full speed into the digital era. Omer shares how Michelin is turning a traditionally low-interest, high-necessity purchase into an engaging, tech-driven experience—using tools like immersive web games, AI-powered chatbots, and motorsport innovation to educate and excite consumers. From the challenge of bridging the physical and digital worlds to sustaining long-term brand trust in a commoditized category, Omer explains how Michelin’s customer-first mindset and century-long commitment to innovation are keeping the brand miles ahead of the competition.

In this episode of AW360 Live, we sit down with Sean Atkins, CEO of Dhar Mann Studios, the largest scripted digital creator in the world — with over a billion monthly views. Sean shares how the studio built a global audience around universal, uplifting stories in a digital era often dominated by negativity. From the power of mission-driven storytelling to the art of brand partnerships that feel authentic, he explains how Dhar Mann Studios is redefining modern entertainment — blending inspiration, entertainment, and community across platforms from YouTube to podcasts. Hear how positive content at massive scale is proving that doing good can also mean doing great business.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.