In this episode of The Ecommerce Insights Show, we sit down with Beth Esponnette, Co-founder of unspun, a fashion tech company paving the way to personalized fashion. Beth was previously a professor of product design at the University of Oregon and has a background in fashion, manufacturing and design. We talk about how the company tackles wasteful clothing manufacturing practices by using 3D printing technology to produce personalized jeans. 

In this episode, you'll learn about:

• Why Beth leaped into entrepreneurship from academia
• How 3D printing technology revolutionize traditional clothing production
• How to find out if there’s demand for the product
• The process of planning and executing product launch strategy
• The What, Who and How in getting the product to market

So if you are interested in all-things sustainable fashion, then this episode is for you.

Learn more about Beth and her resources here:

• Visit the unspun website
• Visit Beth’s personal website
• Follow Beth on Twitter
• Connect with Beth on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.