The Ecommerce Insights Show

What makes a company different from the rest? The core values at The Good reflect who we are and what's important to us. In this special episode, Jon and Natalie return to discuss how they came up with our core values and why they're critical in our day-to-day operations.

In this episode, you’ll learn things about: 

• What being a B Corp-certified company means for us 
• How The Good came up with our core values
• How our core values affect the direction of the company and its employees
• Why EOS was a good fit for us and how it helped us implement the core values 

 Learn more about Jon and Natalie here

• Connect with Jon and Natalie on LinkedIn
• Follow Jon on Twitter
• Check out The Good’s blog 

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :) 

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can not only improve your brand's efficiency in addressing your customers' concerns, but you can also create a better and lasting relationship with them.

In this episode, you'll learn: 

• How to tailor customer support strategies based on your audience
• Why it is important to create a personalized experience for your customers
• How other brands are using customer support as a differentiator vs as a tool just for handling tickets
• How to turn negative experiences into positive ones through great customer support setup

If you're interested in increasing your efficiency and providing the best support for your customers, then this episode is for you.

Learn more and Nicole and her resources here:

• Connect with Nicole on LinkedIn
• Follow Nicole on Twitter
• Reach out to her via email

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

Why is it essential to set up automated flows for your email marketing? This is what Lexie Bennet, an independent email marketing consultant, talks about in this week’s episode. She also shares her latest passion: pop-up and post-flow quizzes that greatly impact personalizing your brand’s email content. 

We also discuss flows versus broadcast emails, Lexie’s tips on copywriting, different types of email flow you can focus on, and the importance of personalization.
 

In this episode, you’ll also learn: 

• How post-flow and pop-up quizzes help with personalization and shipping concerns 
• Why audits are important in correcting and optimizing automated flows and triggers
• Why you need to dedicate time and effort to set up your automated flows
• How to do pop-ups correctly so they’re helpful instead of annoying 

 Learn more about Lexie and her resources here

• Connect with Lexie on LinkedIn
• Follow Lexie on Twitter
• Say hello and reach out through her email  

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :) 

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this special edition episode, we’re joined for a Q&A by The Good’s very own Jon MacDonald and Natalie Thomas. Our questions have been sent in by some of our followers, and we’re taking time to sit down and answer them. 

We discuss the latest news and trends in ecommerce and CRO, what’s been working for us at The Good, and what the shift to working remotely has been like for us. This week’s episode also covers a lot about our experience over the years, the changes we’ve gone through and the leadership style at the company. 

In this episode, you’ll learn things about: 

• What the current state of ecommerce looks like after the pandemic
• How remote work is working for us   
• What automations have helped in improving our workflows
• What marketing secrets are helping our blog rank well on Google

 Learn more about Jon and Natalie here

• Connect with Jon and Natalie on LinkedIn
• Follow Jon on Twitter
• Check out The Good’s blog 

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :) 

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. Kate is responsible for making sure WheelerShip achieves their goals of providing affordable and quality solutions to drivers that get them back on the road, fast. 

We talk about the biggest challenges they’ve faced including how they navigated the lockdown and the supply chain issues caused by the pandemic. Kate also shares the importance of data and how it helps her team make the right business decisions.

 In this episode, you'll learn about things like:

• How WheelerShip navigated the challenges brought on by the pandemic
• Why data is crucial in decision-making and inventory management
• How to manage your products on different platforms or channels 
• Why social proof works and how it can help when you have new customers

So, if you're interested in learning about data-driven decision-making, avoiding channel conflict, and the power of social proof when it comes to getting new customers to trust you, then this episode is for you. 

Learn more and Kate and her resources here:

• Connect with Kate on LinkedIn
• Reach out to her via email

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode, we talk to Dave about the best practices when it comes to email marketing and how he has helped some brands with abandoned cart recovery. Most merchants are worried that by using email marketing, they may annoy their customers rather than encourage them to buy products. Dave discusses some tips on how to create sophisticated and tasteful emails for your marketing strategy. 

In this episode, you’ll learn things about: 

• What has changed with email marketing and the market itself throughout the years 
• The difference between building relationships with customers and spamming customers  
• How to apply the “Ladder of Emails” concepts to your marketing strategy
• What other brands are doing to innovate email marketing

 Learn more about Dave and his resources here

• Connect with Dave on LinkedIn
• Follow Dave on Twitter
• Check out Dave’s blog 
• View a demo on Recapture

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we sit down with Kameron Jenkins, a digital marketer who specializes in content marketing and SEO. Kameron is currently the Content Lead at Shopify where she leads a team that focuses on audience growth and session growth on the plus and retail blogs. We talk about putting together content marketing strategies for ecommerce brands, how to build a team and everything else you need to get started with your own content marketing strategy.

In this episode, you'll learn about:

• Team structure, roles and budget for content marketing strategy
• Privacy concerns and cost per acquisition - investment in content marketing
• Distributing content efforts across TOFU/MOFU/BOFU for new brands
• Writing articles that will rank and drive traffic
• Minimum viable SEO for startups

So if you are interested in learning more about content marketing and SEO, then this episode is for you.

Learn more about Kameron and her resources here:

• Visit the Shopify website
• Listen to Kameron’s interview with Amanda Natividad
• Follow Kameron on Twitter
• Connect with Kameron on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we sit down with Lisa Popovici. Lisa is a Med School graduate turned to tech and the Co-founder of Cartloop, a conversational SMS marketing app for ecommerce brands. We talk about the benefits of SMS marketing as a long term investment to improve customer experiences.

In this episode, you'll learn about:

• The business value of real-time human interaction for a better customer experience
• The power of personalized cart recovery
• Cartloop as a relationship management tool for brands
• Treating abandoned carts as an opportunity to understand shoppers intent
• Cartloop client success stories and case studies
• Qualities of a great customer relationship agents and how to find one

So if you are interested in learning more about driving revenue using real-time customer support for your brand with limited budget, then this episode is for you.

Learn more about Lisa and her resources here:

• Visit the Cartloop website
• Listen to The Growth Theory Podcast by Cartloop
• Try the Cartloop SMS Marketing app for free
• Follow Lisa on Twitter
• Connect with Lisa on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we sit down with Nikki Elbaz. Dubbed “the Queen of Emails” by many, Nikki is the copywriter behind emails for brands like Shopify Plus, Resident Home, Four Sigmatic, and more. She was previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommmerce brands hit that elusive $1:$40 ROI. We talk about the value of a well-written and well-planned email workflows that is often overlooked by most ecommerce brands.

In this episode, you'll learn about:

• Leveraging evergreen workflows/sequences to drive significant revenue
• The relationship between SaaS and ecommerce
• What are people in SaaS doing with their subscription strategy
• Nikki’s Sequence Test Drive email strategy
• Email marketing missed opportunities by brands

So if you are interested in writing effective emails to drive revenue for your brand, then this episode is for you.

Learn more about Nikki and her resources here:

• Visit Nikki’s website
• Grab Nikki’s Re-engagement Playbook and Ecomm Playbooks
• Subscribe to Nikki’s actionable email insights
• Follow Nikki on Twitter
• Connect with Nikki on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we sit down with Beth Esponnette, Co-founder of unspun, a fashion tech company paving the way to personalized fashion. Beth was previously a professor of product design at the University of Oregon and has a background in fashion, manufacturing and design. We talk about how the company tackles wasteful clothing manufacturing practices by using 3D printing technology to produce personalized jeans. 

In this episode, you'll learn about:

• Why Beth leaped into entrepreneurship from academia
• How 3D printing technology revolutionize traditional clothing production
• How to find out if there’s demand for the product
• The process of planning and executing product launch strategy
• The What, Who and How in getting the product to market

So if you are interested in all-things sustainable fashion, then this episode is for you.

Learn more about Beth and her resources here:

• Visit the unspun website
• Visit Beth’s personal website
• Follow Beth on Twitter
• Connect with Beth on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.