In this episode, we talk to Dave about the best practices when it comes to email marketing and how he has helped some brands with abandoned cart recovery. Most merchants are worried that by using email marketing, they may annoy their customers rather than encourage them to buy products. Dave discusses some tips on how to create sophisticated and tasteful emails for your marketing strategy. 

In this episode, you’ll learn things about: 

• What has changed with email marketing and the market itself throughout the years 
• The difference between building relationships with customers and spamming customers  
• How to apply the “Ladder of Emails” concepts to your marketing strategy
• What other brands are doing to innovate email marketing

 Learn more about Dave and his resources here

• Connect with Dave on LinkedIn
• Follow Dave on Twitter
• Check out Dave’s blog 
• View a demo on Recapture

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.