In this episode of The Ecommerce Insights Show, we sit down with Nikki Elbaz. Dubbed “the Queen of Emails” by many, Nikki is the copywriter behind emails for brands like Shopify Plus, Resident Home, Four Sigmatic, and more. She was previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommmerce brands hit that elusive $1:$40 ROI. We talk about the value of a well-written and well-planned email workflows that is often overlooked by most ecommerce brands.

In this episode, you'll learn about:

• Leveraging evergreen workflows/sequences to drive significant revenue
• The relationship between SaaS and ecommerce
• What are people in SaaS doing with their subscription strategy
• Nikki’s Sequence Test Drive email strategy
• Email marketing missed opportunities by brands

So if you are interested in writing effective emails to drive revenue for your brand, then this episode is for you.

Learn more about Nikki and her resources here:

• Visit Nikki’s website
• Grab Nikki’s Re-engagement Playbook and Ecomm Playbooks
• Subscribe to Nikki’s actionable email insights
• Follow Nikki on Twitter
• Connect with Nikki on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [email protected]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.