On today’s program, Michael talks with Lori Rishard, the CEO of Edge Partnerships, recently recognized by Michigan Celebrate Small Business as a woman-owned Small Business of the Year. Edge Partnerships is a full-service marketing, PR, advertising, design, and event management business located in the heart of downtown Lansing. Established almost 18 years ago, they represent a diverse range of clients from state government to statewide trade associations and corporations. Their first client still remains a client today, which Lori feels speaks volumes about their relationships and how integrated they become with their clients, almost like family. “That's very heartening for me to be able to acknowledge that client who remains with us and many others for many many years in this changing world,” she says. “Change is the only thing we have, the only constant in our lives and to have a stable, thriving business –I feel very blessed.”

Discussing the challenges and rewards of being a business owner, Lori notes that while many small business owners today are driven by not wanting to work for someone else, her primary driver was to create an organization built on foundational values.

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own. 

Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!

(music licensed from www.jukedeck.com)