Aware Social with Aliyah Ware

31 Things I've Learned at 31 | Life Lessons | Big Sister Advice

What would you tell yourself if you could go back in time? What lessons have shaped who you are today?

In this very first solo episode of Aware Social, Aliyah is getting cozy, pulling back the curtain, and sharing 31 life lessons she's learned in 31 years. From habits and self-love to parenting, confidence, and career advice, this episode feels like a late-night FaceTime call with your big sister.

Aliyah opens up about the lessons she's learned the hard way, the habits she's unlearning, and the truths she wishes someone had told her sooner. She talks about what it means to love yourself while still wanting to change, why success isn't always what it looks like online, and how the habits you build today become who you are tomorrow.

• Why self-love and self-improvement are not mutually exclusive
• How to love yourself in the process of change
• Why your mom is probably right (if you have a good relationship)
• Finding the sweet spot between rumination and disassociation
• Why everything is figureoutable
• The importance of slowing down and waiting things out
• Finding movement that you actually enjoy
• How your habits become your character
• Why you're either intentionally building good habits or passively building bad ones
• The habits you're creating for your children
• Why sometimes you are the problem
• Embracing your natural self and building confidence from the inside out
• The truth that people have made more doing less
• Why what is yours will be for you
• How people don't notice a fraction of the insecurities holding you back
• Why you should call the people you care about
• How avoidance will almost always hinder the solution
• Why you need more time than you think you do
• The importance of skincare and body care routines
• Why kids change everything and aren't for everyone
• Doing it scared instead of waiting until you feel ready
• Why habit stacking outperforms drastic changes
• Being honest with people who look up to you
• How everyone is craving connection
• Why everyone should live alone at least once
• The importance of therapy and inner child work
• When people deserve explanations and when they don't
• Why you should apologize to your children
• Never stop reading and never stop writing
• Success rooted in survival vs. success rooted in consistency
• How people will remember how you made them feel

Keep Up with Aliyah

• Follow Aliyah on IG: aliyahware_ (https://www.instagram.com/aliyahware_/)
• Follow Aware Social on IG: awaresocialco (https://www.instagram.com/awaresocialco/)
• Follow Aliyah on TikTok: mommaliyah (https://www.tiktok.com/@mommaliyah)
• Follow Aware Social on TikTok: awaresocialco (https://www.tiktok.com/@awaresocialco)

Aware Social explores the intersection of marketing, social media, business and real life with honest conversations about what actually happens behind the scenes of building brands, creating content and making a living online.

Because the internet shows you the finished product. We're here for everything that happened before and after hitting "post".

The Truth About Going Viral, Getting Copied & Building a Beauty Brand

What happens when the signature thing that made you successful becomes the thing everyone else wants to copy?

Marylia Scott joins Aware Social to talk about going viral before the modern creator economy existed, turning an audience into a beauty brand, navigating dupe culture, and building a business that can stand apart from competitors.

Marylia shares the story behind her beauty career, from posting makeup looks as a creative outlet to developing products based on what her audience was asking for. She also explains how her experience testing makeup in Puerto Rico eventually helped shape the brand's “island proof” positioning.

• Going viral before “going viral” was a business model
• How Marylia turned audience feedback into product ideas
• The story behind her viral highlighters and fake freckles
• Building a product that solves a real problem
• What happens when bigger brands copy your products
• Why competitive differentiation matters more than simply having a good product
• The evolution and rebranding of Marylia Scott Cosmetics
• The darker side of dupe culture
• Why a product's story and point of difference can be harder to copy than the product itself
• The difference between an influencer and a content creator
• Why having millions of followers doesn't necessarily mean you have influence
• How creators can make money beyond traditional brand deals
• UGC, affiliate marketing and performance-based creator partnerships
• The changing economics of TikTok Shop
• Why some creators may be leaving money on the table by focusing only on flat-fee deals
• TikTok vs. Instagram and how the platforms are changing
• Why follower count isn't always the most important metric
• Authenticity vs. oversharing
• Why Marylia chose to protect her family's privacy
• The pressure creators feel to share more of their personal lives
• Building a personal brand around what you actually want to be known for
• Motherhood and entrepreneurship
• The reality behind the “quit your 9-to-5 and make six figures” narrative
• Why analysis paralysis can keep aspiring founders from moving forward
• What Marylia hopes other founders learn from watching her build her company

Keep Up with Aliyah

• Follow Aliyah on IG:  aliyahware_ (https://www.instagram.com/aliyahware_/)
• Follow Aware Social on IG: awaresocialco (https://www.instagram.com/awaresocialco/)
• Follow Aliyah on TikTok: mommaliyah (https://www.tiktok.com/@mommaliyah)
• Follow Aware Social on TikTok: awaresocialco (https://www.tiktok.com/@awaresocialco)

Keep Up with Marylia

• Visit the Website: https://maryliascottcosmetics.com/
• Follow Marylia on IG: maryliascottcosmetics (https://www.instagram.com/maryliascottcosmetics/) & maryliascott (https://www.instagram.com/maryliascott/)
• Follow Marylia on TikTok: maryliascottcosmetics (https://www.tiktok.com/@maryliascottcosmetics) & maryliascott (https://www.tiktok.com/@maryliascott)

Aware Social explores the intersection of marketing, social media, business and real life  with honest conversations about what actually happens behind the scenes of building brands, creating content and making a living online.

Because the internet shows you the finished product. We're here for everything that happened before and after hitting "post".