Aware with Seb

In this episode Sebastian and Daniel, founder and CEO of Startup CPG, explore the landscape of the consumer packaged goods industry. They dissect the rise of new brands, how to achieve significant sales, and the power of social media and retail presence. Daniel shares candid founder experiences, stressing the importance of product-market fit, branding, and the challenges of funding and ownership. They delve into the role of purpose in branding, debunk myths about consumer demographics, and draw parallels between music and entrepreneurship. The episode underscores the essence of conscious leadership and authenticity in building a successful CPG brand.

Topics Discussed:

• Explosion of New CPG Brands 
• Entrepreneurship Trend
• Impact of Social Media
• Challenges of Startup CPGs
• Building Brand Impressions
• Measures of Success in CPG
• The crucial aspects of a successful project 
• The significance of branding in CPG
• Personal branding and first impressions
• The role of branding in business success
• The community-focused branding of Startup CPG 
• Measures of success in building a community 
• Common pitfalls for CPG brands 
• The side hustle approach
• Balancing work and side hustle 
• The personal impact of purpose 
• Teaching and giving back 
• Impact of purpose on business 
• Focusing on a singular mission
• Brand opinions and consumer connection 
• The CEO's Political Stand
• Consumer Demographics
• Shopping Behavior at Erewhon 
• Music and Entrepreneurship 
• Traits of a Conscious Leader

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SebastianNaum.com

Whether you’re a Bitcoin expert or someone that’s just interested in understanding what all the hype is about, this episode is for you. Cory Klippsten is the founder and CEO of SwanBitcoin.com. He also serves as an advisor to Unchained Capital, Bitcoin Venture Fund, and Riot Blockchain, and is a partner in Bitcoiner Ventures.  As an advisor he has supported more than $250M of fundraising since 2016, and as an angel has funded 20+ early-stage startups. 

Topics Discussed:

• Bitcoin hype.
• Cory’s last oh shit moment.
• How Cory and Sebastian met in LA
• Sebastian’s lessons he learned early on from Cory.
• Never invest in something that you don’t understand.
• What is Bitcoin? Cory goes overview and also deep on this question.
• Why Bitcoin? The smartest money ever created?
• Cory’s take on Bitcoin’s potential total market value.
• Blockchain. What it is and how it plays a role.
• Importance of blockchain in other areas (or lack thereof)
• Exchanges Vs Wallets. People freak out about this notion of “losing their password.” As they say “not your keys, not your bitcoin.”
• Coinbase, Robinhood, PayPal and Swan Bitcoin. How they play a role.
• Why is Bitcoin conscious currency? 
• Can Bitcoin be used as a force for good? 
• How can Bitcoin help end wars?
• The controversy about Bitcoin’s energy consumption.
• How is Bitcoin helping in times of crisis in Venezuela?
• Cory talks about the name Swan Bitcoin.
• Cory’s 2 most important traits for a conscious leader to embody.
• How people can get started with Bitcoin.

Visit SwanBitcoin and find SwanBitcoin on Instagram. 

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In this podcast episode, Sebastian Naum and Jason Goldberg, TEDx Speaker and award-winning entrepreneur, dive into a profound discussion on personal growth, self-leadership, and the entrepreneurial journey. They candidly share experiences on the mix of excitement and fear when launching new ventures, and stress the significance of embracing vulnerability. The conversation covers the impact of storytelling and metaphors in personal transformation, the commonality of imposter syndrome, and the value of authenticity in leadership. Jason underlines the potency of joy and play in daily life, along with exploring the potential of AI to complement human empathy.

Topics Discussed:

• Logic's perspective on last times
• New Year's resolutions discussion
• The etymology of "resolve"
• Overcoming weight loss challenges
• Potential versus capacity
• Self-leadership orientation
• Conscious leadership and business success
• Business Consciousness and Long-Term Success
• Conscious Business and Reputation Management
• Finding Your Mission and North Star
• Defining Personal Mission and Purpose
• Embracing Multifaceted Identity
• Simple and Transformative Wisdom
• Metaphor and analogy for transformation
• Dealing with stress using the snow globe analogy
• Imposter syndrome and vulnerability in leadership
• Collaboration with NASA and the lesson learned
• Intimacy Over Information
• Redefining Joy
• AI and Mindset
• Incorporating Play into Work
• Problem-solving Vision
• Traits of a Self-Leader
• Integrity and Courage
• Recognizing Integrity
• Conscious Leadership

Connect with Jason on Instagram

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SebastianNaum.com

En este episodio, Sebastian y Kathya exploran la evolución del café de especialidad y la importancia de compartir experiencias en el ámbito empresarial. Kathya, quien tiene una conexión profunda con el campo y la producción de café desde su infancia, comparte su experiencia en catación y cómo su empresa, Spirit Animal Coffee, nació de un propósito de vida ligado a sus raíces y a la educación de los productores. Discuten los desafíos y soluciones en la industria del café, como la necesidad de mercados accesibles, logística operativa y contacto directo con los productores, eliminando intermediarios. Kathya enfatiza la importancia de un enfoque empresarial consciente y sostenible, que respeta a las personas y al planeta, y cómo su empresa busca impactar positivamente en las vidas de los productores y consumidores.

Temas Discutidos:

• Cultura de compartir
• Diferencias culturales
• Importancia de compartir
• Cambio en el café de especialidad
• Impacto del conocimiento
• Influencia australiana
• Catación y degustación de café
• La evolución del café de especialidad
• El nacimiento de Spirit Animal Coffee
• Pasión y propósito de vida de los productores
• La conexión humana con los productores
• La importancia de la cultura de trabajo
• La misión y la rentabilidad del negocio
• La verticalidad del mercado
• Replicabilidad del modelo de negocio
• Adaptación al mercado internacional
• Impacto a través del consumo consciente
• Impacto individual y en cadena
• Historia de resiliencia de una productora
• La importancia de trabajar con productores locales
• Compromiso con el medio ambiente
• Impacto de los líderes conscientes
• Características de un líder consciente

Conecta con Kathya en Instagram

Conecta con Spirit Animal Coffee en  Instagram

Conecta con Sebastian on Instagram

SebastianNaum.com

In this podcast episode, Sebastian interviews Erin Houston, co-founder and CEO of wearwell, a company aiming to make the fashion industry more ethical and sustainable. They discuss the challenges of greenwashing, body positivity, and the need for sustainable fashion to be accessible and inclusive. Erin provides practical tips for shopping sustainably and highlights the importance of collaboration over competition in the social impact space. The episode also touches on the role of brands like Zara and Shein in the fast fashion industry and the need for consumers to be more conscious of their purchasing decisions.

Topics Discussed:

• The Greenwashing Problem
• Body Positivity and Health
• Tips for Shopping Sustainably
• Ethical Production and Sustainability in Fashion
• Limitations of Fashion Apparel Audits
• Greenwashing and Red Flags
• Fashion Industry's Impact on Consumer Behavior
• Speed of Supply Chain in Fast Fashion
• Reality of Garment Workers' Conditions
• Overproduction of Standard Sizing
• Limited Sustainable Options for Plus Size Consumers
• Gender Neutrality and Equity in Fashion
• Tips for Shopping Sustainably
• Asking About the Impact of a Product
• Traits of a Conscious Leader
• Greenwashing in the Fashion Industry
• Body Positivity in Fashion

Connect with Erin on LinkedIn

Connect with Wearwell on Instagram

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SebastianNaum.com

In this episode, Sebastian interviews Sarah, a yoga practitioner and co-founder of ISHTA Yoga. They discuss her journey into yoga, and the philosophy behind ISHTA Yoga. Sarah shares her insights on the different aspects of yoga, such as Hatha, Tantra, and Ayurveda, and how they can help balance one's physical and mental health. She also talks about her collaboration with Deepak Chopra and the importance of making yoga accessible to everyone. Sarah emphasizes the importance of self-realization, high involvement with low attachment, and simplicity in maintaining a consistent yoga practice.

Topics Discussed:

• Sarah discusses her COVID-19 experience.
• Sarah explains the meaning of being a yoga master.
• Sarah shares her journey into yoga and ISHTA Yoga.
• Explanation of hatha yoga and tantra misconceptions.
• Introduction to Ayurveda and its principles.
• Discussion on imbalances and their treatment.
• Exploring self-realization through yoga.
• Discussing embracing multiple roles and relationships.
• Understanding the power of letting go of attachment.
• Discussion on high involvement and low attachment.
• Exploration of surrender and detachment in yoga.
• Conversation on letting go of attachment in life.
• Sarah talks about teaching Deepak Chopra privately.
• Sarah discusses the interconnectedness of yoga.
• Sarah explains the power of yoga in expanding consciousness.
• Sarah discusses the meaning behind ISHTA Yoga.
• Sarah explains yoga teacher training and its components.
• Challenging misconceptions about yoga.
• Sarah discusses simplicity in yoga and wellness.
• Sarah shares her mantra for personal transformation.
• Sarah discusses humility and authenticity in leadership.
• Sarah talks about her recent travels and health concerns.
• Sarah reveals her current location in South Florida.
• Sarah explains her illness after returning from trips.

Connect with Sarah Platt-Finger on Instagram

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Use the code SarahFinger20 for 20% off any IIN course: http://bit.ly/3MqLVd1

This special episode #50 was a recording in front of a live audience in Los Angeles! Our hosts, Sebastian Naum, Khari Walker of ION- Intelligence of Nature, Alli Schaper of Super Mush, and Mo George-Payette of Mother’s Market and Momo’s CBD, share riveting stories and tactics for scaling consciously. Conversation themes include: ethical sourcing, scaling tactics, mental health, benefits of functional mushrooms and psychedelics, community engagement and more. They also discuss the importance of conscious culture, conscious leadership, and staying true to their brand's mission. This evening in Los Angeles, at The Kinn, was nothing short of extraordinary—an epic episode filled with magic, as a passionate crowd came together to explore the realms of mind, body, wellness, and conscious business in a packed house.

Topics Discussed:

• Conscious business importance: Prioritize body and wellness, introduce "Conscious Profits Unfiltered" podcast.

• Panelists' introduction: Meet Mo George-Payette, Khari Walker, and Alli Schaper, who will discuss their backgrounds and brands.

• Functional mushrooms in wellness: Alli Schaper on mushroom benefits and Super Mush's education mission.

• Culture Challenge: Staffing and culture preservation challenges.

• Conscious Culture & Leadership: How it affects daily decisions.

• Investor selection importance: Impact on company DNA and mission.

• Resilience challenges: CBD industry hurdles discussed.

• Scaling Consciously: Sebastian asks Alli about mission-driven scaling.

• Authentic Brand Messaging: Purpose washing, Ion's genuine branding, and community stories.

• Psychedelics & education: Discuss psychedelics and education importance.

• Impact measurement & sourcing: Explore impact and organic, fair sourcing.

• Podcast & community building: Role in mushroom wellness and psychedelics awareness.

• Branding significance: How it connects with customers and attracts attention.

• Innovating consciously via listening: Customer and community feedback in innovation.

• Traits of conscious leader: Compassion, resilience, transparency, diversity, representation.

• Wealth vs. conscious capitalism: Debate on wealth and conscious principles alignment.

• Company DNA & conscious purpose: Integrating purpose, hiring mission-aligned individuals.

• Social media & conscious brand promotion: Discuss using social media and potential conflicts.

Connect with Alli Schaper through Super Mush’s page on Instagram

Connect with Mo George-Payette through MoMo’s CBD on Instagram

Connect with Khari Walker through ION’s page on Instagram

Connect with Sebastian on Instagram

SebastianNaum.com

In this podcast episode, Sebastian interviews Energy Steve, a conscious rapper. They discuss Steve's journey in music, his passion for conscious rap, and the impact of conscious rap on society. They also touch upon Steve's journey in dunking a basketball and how it led him to pursue his passion for rapping which inspires thousands to believe that their dreams can come true. Steve shares his thoughts on the current state of rap and hip hop, emphasizing the importance of authenticity. He also talks about his transition into music and the positive impact he hopes to make through his music and even raps on the show!

Show Time Stamps:

-[00:00:00] Steve's passion for conscious rap and its societal impact.

-[00:01:40] Evolution of rap from personal stories to mainstream trends.

-[00:04:51] Transition from dunking to videography.

-[00:08:46] Steve's dedication to achieving his dunking goal.

-[00:09:31] Overcoming genetic limitations.

-[00:10:28] Transition to pursuing a rap career.

-[00:17:37] Finding passion, monetizing, and leveraging past experiences.

-[00:19:19] Incorporating music into vlogs and podcasts.

-[00:21:32] Impact of conscious rap on a broader audience.

-[00:26:29] Insights from a plant ceremony on the heart and mind.

-[00:27:29] Dancing with the ego rather than rejecting it.

-[00:32:24] The necessity of setting limits and boundaries.

-[00:35:00] Prioritizing joy and excitement in life choices.

-[00:36:50] Self-understanding, recognizing patterns, and purpose discovery.

-[00:40:47] Empathizing with diverse perspectives and embracing growth.

Connect with Energy Steve on Instagram

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SebastianNaum.com

In this podcast episode, Sebastian and Justine engage in a heartfelt conversation that explores personal experiences, grief, love, and vulnerability. Central to their dialogue is the concept of community, resonating within mission-driven movements and conscious businesses. Touching on conscious living, ethical practices, and the yearning for genuine connection, they highlight empathy's role in leadership. Justine's insights on grief, co-devotion, and community-building add depth. Experience this inspiring episode celebrating human emotions and empathetic leadership in purposeful endeavors.

Show Time Stamps:

• [00:00:10] Justine's emotional experience and grief cycles.

• [00:02:08] Sharing vulnerability on Instagram, desires for love.

• [00:05:37] Transformative moment witnessing grandmother's passing.

• [00:10:53] Community's impact on belonging and unconditional love.

• [00:13:33] Self-supporting mechanism and unity in thriving communities.

• [00:13:49] Shared core values in communities for connection.

• [00:17:17] Hosting events, fostering personal connections.

• [00:19:40] Support for conscious businesses and practitioners.

• [00:23:16] Sustainability commitment, clothing swaps.

• [00:26:04] Realization about animal energy and meat consumption.

• [00:27:08] Ethical considerations in consuming animals.

• [00:30:04] Community's role in well-being, multigenerational wisdom.

• [00:34:21] Universality of community, even in challenges.

• [00:36:19] Gratitude and hope shaping positive reality.

• [00:41:39] Cliques and ego in communities.

• [00:45:44] Vulnerability's power in connecting.

• [00:47:34] Justine's coming out journey.

• [00:50:19] Strength in vulnerability, changing perceptions.

• [00:53:04] Coming out to family, emotional reactions.

• [00:54:08] Vulnerability fostering openness in others.

• [00:57:52] Parenting with emotional authenticity.

• [01:00:43] Desire for co-devotional partnerships.

• [01:02:53] Deep connections in couples.

• [01:05:29] Genuine connections in digital spaces.

• [01:09:33] Community building in Web3 space.

• [01:10:09] Navigating conflicts within communities.

• [01:18:18] Remembered for creating love.

• [01:19:16] Empathy, leading with love, human connections.

• [01:20:17] Exciting community projects.

Connect with Justine Bean on Instagram

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SebastianNaum.com

In this podcast episode, Sebastian welcomes The Kinn founder, Oliver Evans. He shares his journey in the New York nightlife scene, realizing that it wasn't fulfilling and wanting to find more meaning in life. They talk about Oliver’s spiritual journey, the challenges of self-development, and the importance of integration. He also introduces "The Kinn," an environment for conscious entrepreneurs, and they discuss conscious entrepreneurship and the balance between doing good and making profits. They also touch on managing anxiety and finding purpose in life. Don’t miss this inspiring episode!

Show Time Stamps:

• Oliver's realization [00:00:33]
• Transitioning from nightlife [00:02:48]
• Spiritual journey [00:05:07]
• The integration process [00:09:21]
• Finding purpose and shifting life [00:10:42]
• The vision for The Kinn [00:11:57]
• Courage and Imagination [00:28:25]
• Limiting Beliefs and Untrue Ideas [00:25:27]
• Staying Grounded in Risk and Uncertainty [00:20:26]
• Oliver's work as a conscious leader [00:29:42]
• The importance of conscious entrepreneurship [00:29:58]
• Expressing gratitude and appreciation [00:30:06]

Connect with Oliver Evans on Instagram

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