AWS re:Invent 2014

AWS Key Management Service is a managed service that makes it easy for you to create and control the encryption keys used to encrypt your data, and stores your keys using hardened systems. AWS Key Management Service is integrated with other AWS services including Amazon EBS, Amazon S3, and Amazon Redshift.

AWS Config is a fully managed service that provides you with an inventory of your AWS resources, lets you audit resource configuration history, and notifies you of when the resource configuration of your resources changes. AWS Config continuously records changes to configuration attributes of your AWS resources, such as the value of tags on Amazon EC2 instances, ingress/egress rules of security groups, and Network ACL rules for Amazon VPCs. With AWS Config you can discover existing AWS resources, export a complete inventory of your AWS resources with all configuration details, and determine how a resource was configured at any point in time. These capabilities enable security analysis, resource change tracking, compliance auditing, and troubleshooting.

AWS Service Catalog is a service that allows end users in your organization to easily find and launch products using a personalized portal. You can create and manage multiple catalogs of standardized offerings and control which users have access to which products, enabling compliance with business policies. Your organization can benefit from increased agility and reduced costs, as end users can find and launch only the products they need from a catalog that you control.

Amazon EC2 Container Service is a highly scalable, high performance container management service that supports Docker containers and allows you to easily run distributed applications on a managed cluster of Amazon EC2 instances. Amazon EC2 Container Service lets you launch and stop container-enabled applications with simple API calls, allows you to query the state of your cluster from a centralized service, and gives you access to many familiar Amazon EC2 features like security groups, EBS volumes and IAM roles. You can use EC2 Container Service to schedule the placement of containers across your cluster based on your resource needs, isolation policies, and availability requirements. Amazon EC2 Container Service eliminates the need for you to operate your own cluster management and configuration management systems or worry about scaling your management infrastructure.

AWS CodePipeline is a continuous delivery and release automation service that aids smooth deployments. You can design your development workflow for checking in code, building the code, deploying your application into staging, testing it, and releasing it to production. You can integrate 3rd party tools into any step of your release process or you can use CodePipeline as an end-to-end solution. CodePipeline enables you to rapidly deliver features and updates with high quality through the automation of your build, test, and release process.

AWS CodeDeploy is a service that automates code deployments to Amazon EC2 instances. AWS CodeDeploy makes it easier for you to rapidly release new features, helps you avoid downtime during deployment, and handles the complexity of updating your applications. You can use AWS CodeDeploy to automate deployments, eliminating the need for error-prone manual operations, and the service scales with your infrastructure so you can easily deploy to one EC2 instance or thousands.

AWS CodeCommit is a secure, highly scalable, managed source control service that hosts private Git repositories. CodeCommit eliminates the need for you to operate your own source control system or worry about scaling its infrastructure. You can use CodeCommit to store anything from code to binaries, and it supports the standard functionality of Git allowing it to work seamlessly with your existing Git-based tools.

Collecting and processing terabytes of data per day is a challenge for any technology company. As marketers and brands become more sophisticated consumers of data, enabling granular levels of access to targeted subsets of data from outside your firewalls presents new challenges. This session discusses how to build scalable, complex, and cost-effective data processing pipelines using Amazon Kinesis, Amazon EC2 Spot Instances, Amazon EMR, and Amazon Simple Storage Service (S3). Learn how MediaMath revolutionized their data delivery platform with the help of these services to empower product teams, partners, and clients. As a result, a number of innovative products and services are delivered on top of terabytes of online user behavior. MediaMath covers their journey from legacy batch processing and vendor lock-in to a new world where the raw materials to build advanced lookalike models, optimization algorithms, or marketing attribution models are readily available to any engineering team in real time, substantially reducing the time and cost of innovation.

Delivering deep insight on advertising metrics and providing customers easy data access becomes a challenge as scale increases. In this session, Neustar, a global provider of real-time analytics, shows how they use Redshift to help advertisers and agencies reach the highest-performing customers using data science at scale. Neustar dives into the queries they use to determine how best to target ads based on their real reach, how much to pay for ads using multi-touch attribution, and how frequently to show ads. Finally, Neustar discusses how they operate a fleet of Redshift clusters to run workloads in parallel and generate daily reports on billions of events within hours. Session includes how Neustar provides daily feeds of event-level data to their customers for ad-hoc data science.

Not sure when (or if) to run a sale? Not sure what IAP items to offer? In this session, Playtika EVP Salim Mitha and Amazon show you what works. We share best practices and analytics data that we've aggregated from the top 50 in-app purchase (IAP) grossing games in the Amazon Appstore. We cover user retention and engagement data comparisons and examine several purchasing UI layouts to learn how to manage and present IAP item selection. We also cover how to manage IAP price points and how and when to tailor price variety, sales, and offers for customers. You get actionable data and suggestions that you can use on your current as well as future projects to help maximize IAP revenue.