AWS re:Invent 2017

Progressive Web Apps (PWAs) are the future of distributable mobile apps. Learn what they are, what tools you need, and how to build a mobile PWA. Then follow along and build your own mobile PWA. Understand what AWS offers for mobile app developers, and learn how to build a PWA and distribute it through AWS Mobile Hub.

Have you ever thought about building a mobile app, but you're daunted by the technology? Join this session to learn the basics of building native cloud-enabled mobile apps with AWS Mobile Hub. Learn about the tools you need, and then follow along to learn how to build your first mobile app. Understand what AWS offers for mobile app developers, and learn how to build a native app and distribute it through AWS Mobile Hub.

This session describes the importance of digital user engagement using multi-channel messaging to drive effective end-user messaging. Mobile push notifications, SMS text messages, and email help you engage with users and drive your desired business outcomes through improved KPIs that are important for your business. Better user engagement helps drive increased conversions and improve retention for your business.

Successful mobile applications rely on a broad spectrum of backend services that support the features and functionality of the front-end mobile application. The success of the mobile application depends on those backend services being built so that they can scale as the application's audience grows, sometimes explosively when an app takes off. They must also protect the security and privacy of the data used in the application.

Vivint Solar is a leading full-service residential solar provider in the United States with more than 100,000 solar systems to its credit. Vivint Solar uses MicroStrategy on AWS to keep track of internal processes, including operations, finance, customer support, and human resources. With MicroStrategy on AWS, Vivint Solar could deploy a fully configured MicroStrategy environment in just an hour, giving their IT team more time to focus on other high-value projects. Today, Vivint Solar uses over 25 different AWS tools and services including, AWS Lambda, AWS Step Functions, Amazon SQS, AWS CloudFormation, and AWS CodeDeploy to track and analyze their data. Join us in this session to learn how Vivint Solar is using analytics to transform the way they do business and revolutionize the way people think about renewable energy. Session sponsored by MicroStrategy

Testing your mobile app is important!  In this session, learn about UI testing and how to build UI tests, then run the UI tests on a variety of mobile devices in the cloud. Learn how you can go completely device free by using devices in the cloud for your development.  Also, learn about using tools like Appium and Jenkins as part of your testing and QA process. We use PWA and native apps in this session to show the difference.

Amazon Music is a popular music streaming service that uses Amazon Pinpoint to help drive growth of the service through effective engagement with its user base. In this session, learn the ins and outs of how the Amazon Music team uses the Amazon Pinpoint service to drive user growth and retention to achieve the desired business outcomes, achieve KPIs, and use app and user analytics for insight for further improvement projects.

Driving customer engagement is critical to the success of mobile and web applications. The three main components of customer engagement are customer analytics, demographic segmentation, and multi-channel messaging. This session provides a deep dive into how Amazon Pinpoint drives customer engagement. Learn about Amazon Pinpoint's integrated campaign management is used by developers and marketers to optimize messaging and communications with customers across channels, including mobile push notifications, SMS, and email.

Learn how to use Amazon Cognito to build the user identity management workflows, including user on-boarding, sign-up, and sign-on for mobile and web applications. Learn how to customize the look and feel of the UI and UX of the screens and pages, integrate with third-party social identity providers such as Facebook, Google, and Twitter, and use SAML to federate with enterprise directory services.

This session covers the current state of the union for mobile application development on AWS, providing an overview of the services available to mobile developers from AWS. We discuss the entire lifecycle of the mobile application process from building, testing, deploying, and production, to growing your user base and business with ongoing engagement and campaigns.