Mitch Voskuilen (Billy Grace), with Albert Argenté Nordbeck (AWS), on what's still the marketer's job once AI distributes the budget and makes the creative, and whether "creativity comes back" is a real future or a comforting story. Recorded live at the AWS Summit in Amsterdam.

Frederick Ryckbosch (Aikido Security), with Albert Argenté Nordbeck (AWS), on what happens when the same AI both writes the code and writes the fix, and how small a team can get while still shipping secure software at startup speed. Recorded live at the AWS Summit in Amsterdam.

Maximiliano Neustadt (Polarsteps), with Tarek Mahmoud (AWS), on what is the best strategy against the big AI companies when it comes to helping people plan their trips in authentic ways.

Ivan Tsenov (Iris.ai), with Kristina Cekanauskaite (AWS), on how a 2015-era deep-tech company stays specifically valuable in a 2026 AI market that re-prioritises every quarter, and whether the roadmap is steered by market signal or by technical conviction. Recorded live at the AWS Summit in Amsterdam.

Ken Bastiaensen (Ravical), with Veronica Ostring (AWS), on whether the next frontier is a smarter junior at every desk or organizational AI that rewires how a whole expert firm works, and whether that's a real product category or features the foundation models will absorb. Recorded live at the AWS Summit in Amsterdam.

Prash Somaiya (Hadrian), with Aura Villamizar (AWS), on how much autonomy you hand an AI agent inside your own perimeter, and whether the next decade of defence is won by buying more controls or by continuously attacking yourself faster than anyone outside can. Recorded live at the AWS Summit in Amsterdam.

George Yianni (Philips Hue, Signify) and Marshall van Beurden (myTomorrows) on turning a decade of domain expertise into effortless natural language for non-experts, and where specialist value has to live to stay defensible as the AI giants go vertical themselves. Recorded live at the AWS Summit in Amsterdam.

Vipul Hingne (Booking.com), Michiel Maandag (Bynder) and Jana Werner (AWS), co-author of The Octopus Organization, on what AI is doing to the shape of an organisation, and whetherthis upheaval is a phase to manage through or the new form leaders have to build their companies into. Recorded live at the AWS Summit in Amsterdam.

Rob Spekschoor (Dustin) and Arwin Scholten (EDSN), with Pelin Dumans (AWS), on running AI on top of infrastructure the rest of the economy depends on, and what responsible speed really means: when do you ship, and when do you brake on time?Recorded live at the AWS Summit in Amsterdam.

Han Stoffels (8vance) and Sabine van Hoijweghen (Secutec), with Alexandra Tofan (AWS), on building AI that matches people to meaningful work and AI that keeps the digital economy safe,and how, despite all the risks AI brings, we can steer toward a world that is both secure and full of meaningful work for people. Recorded live at the AWS Summit in Amsterdam.