Ayaz Malik, Group Marketing Manager Digital Strategy at Roche, talks with us about creating value over a long period of time. Rather than a “campaign,” we should be thinking in terms of continuous engagement, constantly making small changes to what we are building based on analytics.

We also talked about:

- The relationship between time, value, and risk

- Ayaz’s life mission to serve others faithfully

- A marketing campaign vs. a mindset of continuous engagement

- Using data responsibly to enable relationship and decision-making

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