b atomic airwaves

4 years ago, agencies across the country said they would never hire a "digital marketer." I'm guessing you'll listen to this episode and say the same thing about this person....this new role you don't think you'll need. I'll take the same 4 year bet.

Saying "yes" to a startup? A tall order for most. Lucky for us...Pat West, Chicago Bulls fan and lover of all things sneakers, is not most people. Kicking of his insurance career at State Farm...trading corporate red-tape for HedgeQuote....and falling in love with insurtech....Pat walks through how and why he ended up on the b atomic crew. Pumped to have him on board!

365 days ago the b atomic team said we would:

build 1 platform for indie insurance agent marketing, sales, service & analytics.....a platform that empowered agents to own their own data....collaborate with each other to learn what's working and what's not, operationally.

365 days later?

we did what we said we would do.

here's a behind-the-scenes look at the journey.

If you'd have asked me a year ago whether we'd be starting not one, but two companies during a world pandemic.....I'd told you that you were crazy! And yet here we are....announcing the start of another industry solution born from necessity.

Landon Bentham, an indie agent from NC, discusses whether insurance was actually prepared for COVID-19, how this will affect commercial coverage moving forward and how to proactively communicate with your clients.

We are all living through unforeseen times. It's called into question normal business practices. Like....is it really the right time to be marketing insurance? Listen as Geralda Ymeraj, CMO of Zinc Insurance, breaks down how she's led Zinc through their best quarter. Thanks to marketing.

With everyone working from home, it's easy to become disconnected from your team and feel....alone. Chris Shaffer, COO of Zinc, explains how the work they've done over the past 12 months on transparency and connection through technology has made this transition much easier. 3 weeks in and they're as strong as ever.

It's a tough time to be an insurance agency owner.

How do you tell clients that their policy doesn't cover viral outbreaks, even when the government is mandating shutdown?

How do you keep your own team motivated when they're no longer together in the office indefinitely?

How do you take time as a business owner to process what's happening and prepare for what's next?

Having steered his agency through multiple national crises, Seth Zaremba offers up some life experiences on leading in crisis.

Just in case you missed it, Tarmika and b atomic are joining forces. Tarmika, founded by an independent agent, is a commercial lines comparative rater. Hear how this partnership will help neon agencies and what it means for b atomic partnerships moving forward.

Meet Trevor Baldwin from Baldwin Krystyn Sherman Partners, an independent agency in Tampa, FL. Trevor explains how his internal data science team gives him a competitive edge with clients, helps him run a leaner agency and has deepened his relationships with carriers.