How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? 

Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience.    About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams.

Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams.

His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more.   RESOURCES  The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com   This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.   Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands

Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  

We would like to recommend the Travis Makes Money podcast. Unlike many finance shows which focus on budgeting and saving techniques, Travis shows you how you can increase your income to achieve your dream lifestyle. We are huge fans of Travis and his show, and we hope you will enjoy it too.

Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that?

Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlane, a platform that’s redefining customer onboarding and project delivery.

  From AI-driven tools to cross-functional collaboration, Rocketlane is helping teams implement faster, operate smarter, and retain customers better. Srikrishnan’s here to talk about the future of onboarding, operations, and the role of technology in scaling both customer satisfaction and internal success.

 

Resources

Rocketlane: https://www.rocketlane.com  Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again.

Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it.

To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk.

About Steve Blum

As Autodesk’s Chief Operating Officer, Steve oversees the teams responsible for sales, marketing, customer success, digital platforms, and customer experience. Together, these teams create and provide high-impact experiences for customers. Their aim is to help people achieve their business outcomes using design and make technologies.

Steve believes in having an “expect to win” attitude. It’s a mindset built around confidence, determination, focus and perseverance. Steve guides his teams to have a vision of the customer’s success, a game plan to achieve it, and the drive to make it happen. He also believes no one accomplishes great things by working alone. It takes a great team. He has experienced this firsthand in his 30-year career in technology. Since joining Autodesk in 2003, Steve has led the field organization through the company’s business model transition, introduced Named Account programs worldwide, implemented a new partner channel framework, and established the company’s first Customer Success organization. Prior to Autodesk, Steve held leadership positions with Parago, Inc, Mentor Graphics, Advanced Micro Devices and NCR Corporation. Steve holds a Bachelor of Science degree in electrical engineering from the University of Florida, and he started his professional life as an engineer. He earned a patent for developing a testing technique to evaluate undershoot and overshoot resistances in programmable logic devices.

Steve is usually on the road more than in his office and home in Texas. But he always makes time for family, even if it means getting on another plane with his wife to see his kids. His two adult children have started their careers and now seek out dad for advice. Steve loves hearing about their experiences, getting their insights as young professionals, and seeing them learn and grow.

Resources

• Autodesk website: https://www.autodesk.com
• The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/
• Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

When your site is technically "up" but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience?

Today I’m joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recently helped launch the 2025 SRE Report, which delivers some surprising insights—most notably, that 53% of organizations now view poor performance as just as damaging as actual downtime. Catchpoint is also leading innovation in observability with tools like their new AI-powered Internet Outage Map, and Gerardo’s here to talk about what it all means for digital-first organizations.

Resources

Catchpoint: https://www.catchpoint.com 

Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com 

Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization remove barriers, preserve cultural nuance, and make video content truly global?

Joining me today is Guy Piekarz, CEO of Panjaya, a company revolutionizing video localization with AI-driven deep-real technology that provides seamless lip-syncing and natural dubbing across multiple languages. Panjaya is already working with global leaders like TED and JFrog, helping brands expand their international reach.

Guy’s journey includes time at Apple and founding Matcha, where he saw firsthand the inefficiencies in traditional video dubbing and closed captioning—processes that are often slow, expensive, and produce subpar results.

RESOURCES

Panjaya: https://www.panjaya.ai/  Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com 

How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his college dorm room, long before e-commerce, fax machines, or even 1-800 numbers were mainstream. What started as a small side project in the late 1970s has grown into a thriving business with over 125 employees, helping small businesses across America build their brands through high-quality custom apparel.

About Fred Meyers

Fred Meyers is the founder of Queensboro, a company he started in the late 1970s that revolutionized the custom logo apparel industry. Before the existence of fax machines or 800 numbers, Fred identified a market gap in the premium polo shirt space dominated by brands like Lacoste and Ralph Lauren. Through determination and innovation, he built a supply chain from scratch, transforming a college dorm room operation into a multi-million dollar company that has sustained growth for over 45 years. Today, Queensboro serves major clients like Costco, Burger King, and Pepsi, while maintaining its commitment to helping small businesses build their brands through custom apparel.

Resources Queensboro website: https://www.queensboro.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention?

Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payroll, health insurance, HR tools, and more to empower their teams both locally and internationally. Jason has spearheaded innovative campaigns like the recent "Choose Gusto" campaign, proving that even the most unexpected topics can connect deeply with audiences.

RESOURCES

Gusto: https://www.gusto.com  Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies. With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, she has helped countless businesses scale and thrive. She’s here to share her insights on harnessing the power of PR to elevate B2B brands, even in the most challenging environments.

Karla Jo Helms, Chief Evangelist and Anti-PR Strategist  Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected.   Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel.   Karla Jo has patterned her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of PR to drive markets and impact market perception.

Resources Joto PR Disruptors™ website: https://jotopr.com/  The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

 

As small and medium-sized businesses navigate economic uncertainty, here’s a question to consider: Are your payment systems an asset that drives growth, or are they just another expense?

Today, we’re joined by Brian Goudie, CEO of Aurora Payments. With nearly 30 years in the payments industry, Brian has guided Aurora to serve over 27,000 merchants, equipping small and medium-sized businesses with the tools they need to thrive in changing economic climates. Known for his community-centric approach to fintech, Brian is here to share insights into how the right payment systems can support business resilience and growth.

Resources Aurora Payments website: https://risewithaurora.com/  The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com