In this insightful podcast episode, host Chad Solomonson engages with Lance Owide, the General Manager of B2B at BigCommerce, to discuss the evolving landscape of B2B commerce. Lance shares his unconventional path from investment banking to leading B2B initiatives, emphasizing the vast growth potential in e-commerce, particularly as only a small percentage of B2B transactions currently take place online. The conversation highlights the concept of composable commerce, illustrating how integrating best-of-breed technologies can greatly enhance buyer experiences in a sector marked by complexity.

The discussion also introduces Catalyst, a framework designed to simplify the launch of headless commerce sites, enabling businesses to go live in just weeks. Lance addresses the common challenges companies face during their transition to composable commerce and advocates for a phased implementation approach to ensure success. As the episode concludes, he shares his vision for the future of B2B commerce, focusing on the democratization of e-commerce tools and the growing need for customizability. Listeners will walk away with valuable insights on modernizing B2B strategies and embracing the composable commerce revolution.

Resources

This episode was brought to you by BigCommerce: https://www.bigcommerce.com

Get the best-selling book The Composable Roadmap by Chad Solomonson and Greg Kihlström at https://amzn.to/3wuN9iR

The Composable Roadmap website:

https://agilebrandguide.com/the-agile-brand-podcasts/the-composable-roadmap-with-chad-solomonson/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, host Chad Solomonson welcomes Jonathan Corley, the leader of the experience strategy practice at Sitecore, to discuss the evolving landscape of digital experiences, particularly in the financial services sector. Chad and Jonathan dive deep into the pressing trends shaping the industry, including the increasing demand for enhanced digital capabilities among younger consumers. Jonathan shares insights from the recent Digital Marketing for Financial Services Conference, highlighting that over 70% of Gen Z and Millennials are willing to switch banks for better digital experiences. He emphasizes the critical role of personalization, drawing parallels to successful platforms like Spotify and Amazon that tailor their offerings to individual customer preferences.

Tune in for an insightful discussion that explores the intersection of technology, marketing, and customer experience in the financial services industry, and discover how organizations can leverage these trends to stay competitive.

Resources

This episode was brought to you by Sitecore:

https://www.sitecore.com

Get the best-selling book The Composable Roadmap by Chad Solomonson and Greg Kihlström at https://amzn.to/3wuN9iR

The Composable Roadmap website:

https://agilebrandguide.com/the-agile-brand-podcasts/the-composable-roadmap-with-chad-solomonson/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Host Chad Solomonson and Netlify's Head of Value Engineering, Varun Nehra, discuss composability's four pillars for digital transformation and maximizing business value and ROI.

Resources

This episode was brought to you by Netlify

https://www.netlify.com

Get the best-selling book The Composable Roadmap by Chad Solomonson and Greg Kihlström at https://amzn.to/3wuN9iR

The Composable Roadmap website:

https://agilebrandguide.com/the-agile-brand-podcasts/the-composable-roadmap-with-chad-solomonson/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Barry D'Arcy from Storyblock shares insights on the company's growth and the benefits of headless CMS. He explains that headless CMS allows for flexibility in front-end frameworks and content reuse across multiple channels.

Resources

This episode was brought to you by Storyblok:

https://www.storyblok.com

Get the best-selling book The Composable Roadmap by Chad Solomonson and Greg Kihlström at https://amzn.to/3wuN9iR

The Composable Roadmap website:

https://agilebrandguide.com/the-agile-brand-podcasts/the-composable-roadmap-with-chad-solomonson/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Host Chad Solomonson welcomes guest Greg Kihlström of The Agile Brand to the show. Chad and Greg introduce the show and talk about the future of the marketing technology stack and how a composable approach makes sense for many organizations wanting greater agility and flexibility.

About Greg Kihlström

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide, Victoria’s Secret, and Toyota. 

He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.

Resources:

Get the best-selling book The Composable Roadmap by Chad Solomonson and Greg Kihlström at https://amzn.to/3wuN9iR

RDA Website: https://www.rdacorp.com

Greg Kihlström: https://www.gregkihlstrom.com

The Composable Roadmap is part of The Agile Brand podcast network. Access all our shows at: https://agilebrandguide.com/