In this episode, Michael and Chris discuss how business-to-business (B2B) and business-to-customer (B2C) sales strategies work together to grow your painting business. We'll talk about:

• Respect-driven vs. action-oriented marketing
• Avoiding friction by marketing to humans (on desktop and mobile)
• How to avoid "burying the lead" so customers stay interested
• 3 Landing page best practices for engagement and lead generation

For more information on the tools and resources mentioned in this episode, please visit:

• https://www.searchprimer.com/
• https://www.nashpainting.com/
• https://www.adavidcreation.com/
• Robert Cialdini (Influence), https://tinyurl.com/r2lvtr5