In part 2 of our series on how to keep your painting business operational during disasters, Michael and Chris discuss best practices during pandemics. They'll cover:

• The leadership mindset necessary to sustain your business during a crisis
• Practical steps for disaster preparedness
• How to balance realism and safety with a positive outlook

For more information on tools, techniques, and resources discussed in this episode, please visit: https:/www.searchprimer.com/ https://www.eofire.com/

Natural disasters could impact your painting business. Are you prepared? In this episode, Michael and Chris discuss preparedness best practices that can help keep your painting company operational, including:

• How to prevent data loss
• How to keep working if your office is damaged
• How to protect your business assets
• How to maintain financial stability
• How to communicate with team members and client

For more information about the tools, techniques, and resources discussed in this episode, please visit: https://www.searchprimer.com/ https://www.affinitytechpartners.com/

• How to create a solid company culture and avoid the fluff
• Creating a Culture Deck
• Why culture makes  a difference in your painting business 
• Describing culture clearly and modeling it in leadership

In this episode, Michael and Chris discuss blogging tips for painting companies that improve SEO, including: 

• Using products and services in your blogging strategy
• Generating topic ideas
• Structuring and format blogs for better SEO results
• Adding value for customers and potential clients
• Avoiding common mistakes

• Respect-driven vs. action-oriented marketing
• Avoiding friction by marketing to humans (on desktop and mobile)
• How to avoid "burying the lead" so customers stay interested
• 3 Landing page best practices for engagement and lead generation

• https://www.searchprimer.com/
• https://www.nashpainting.com/
• https://www.adavidcreation.com/
• Robert Cialdini (Influence), https://tinyurl.com/r2lvtr5

• Google's algorithm and the evolution of search advertising
• How Google algorithm changes—and new priorities like voice search—impact your marketing
• Why continuing to learn about and try new SEO tactics is a good investment in the future of your business

• https://www.searchprimer.com/
• https://search.google.com/search-console/about

In part 3 of our series on increasing website conversions. Michael and Chris discuss how SEO tools and website launch strategy impact website conversion optimization. This episode covers: - How CMS could affect conversions  - How to build conversions into your SEO strategy - What to do before and after website launch to get more conversions from the start - Why website security matters for conversions For more information on the tools and techniques in this episode, please visit: https://www.searchprimer.com/ https://www.craftcms.com/ https://developers.google.com/speed/pagespeed/insights/ https://search.google.com/search-console/about

In part 2 of our series on increasing website conversions, we dive into technical standards proven to convert. Michael and Chris discuss:

• How to better design a website for conversion
• How to choose a hosting service that helps you convert
• Simple steps that help more mobile users convert

For more information on the tools and techniques discussed in this episode, please visit:

https://www.searchrprimer.com/

• Why page speed is so important
• Where to put CTA and other action-oriented tools on your website
• How live chat can help
• How to tie content and SEO into your conversion strategy

In this episode, Michael, Chris, and Beth discuss content marketing for your painting business:

• Why do you need a writer to help create content?
• Are you presenting your content in a way that connects with your target audience?
• How can an editorial schedule help you set a pace for content production?

For more information on the tools and techniques discussed in this episode, please visit http://www.searchprimer.com/.