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Ideally, all marketing efforts should bring you one step closer to your goal. However, misguided efforts only leads to wastage of time, money and energy. 

For example, you may be creating content for an audience that doesn’t match your target market. Or, you might be trying to create content for very competitive keywords, while ignoring the low hanging fruits which are more likely to yield results.

A content strategy helps you define your marketing goals and set priorities. It allows you to plan your work and ensure that all marketing effort is goal driven. With a documented content strategy, you can ensure that every bit of effort put-in by your team translates into tangible results.

Hope you enjoy the podcast as much as we did to present it to you. You may connect with Bejoy on his LinkedIn account, and with Sujata  on her LinkedIn account, to engage further.

I look forward to your feedback on this episode. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at [email protected] 

Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at [email protected] or give him a call at +919850555795.

We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

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In this episode I am in conversation with reputed Industrial Marketer Vinita Apte, as we discuss, having a website is important for small business for many different reasons.  From building credibility with customers to capturing leads and web visitors, your website should be an accurate representation of your company.  And even more than just that, it should be a powerful money making machine that brings you leads and new customers.

However, most websites are lost online and do nothing for business owners.  Why is this so, you might wonder? 

Here is our point of view of the same, hope this conversation adds value to your business. I look forward to your feedback on this podcast. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at [email protected]

Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at [email protected] or give him a call at +919850555795.

We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

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Great content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It's your ticket to capturing your audience's attention and continually reinforcing a positive brand impression.

Content marketing answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today’s age, customers expect high-quality, consistent content from their favourite brands. Great content can last forever continuing to deliver results (and benefits) for many years into the future!

Hope you enjoy the podcast as much as we did to present it to you. You may connect with Bejoy on his LinkedIn account, and with Sujata  on her LinkedIn account, to engage further.

I look forward to your feedback on this podcast. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at [email protected]

Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at [email protected] or give him a call at +919850555795.

We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

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Youtube is the World's No. 2 Search Engine. Therefore businesses today need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.

Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy. Regardless, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That's why we got onto this podcast.

Hope you enjoy the podcast as much as we did to present it to you. You may connect with Bejoy on his LinkedIn account, and with Agrim on his LinkedIn account, to engage further.

I look forward to your feedback on this podcast. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at [email protected]

Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at [email protected] or give him a call at +919850555795.

We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

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Trade fairs and industrial exhibitions are a big investment for the Organisation that is staging the event. As a result, it will have a slew of marketing, advertising and promotion that accompanies it, saving you the hard work (and cost!) of contacting all those potential customers yourself.

The targeted nature of niche trade show and exhibition audiences is one reason that it still often reaps greater results than any other form of marketing, if done in order with experienced hands working on it!

In my episode, I am in discussions with Raj Augustine, over a wide range of topics that can help SME's and large Organisations find more value in their investment on time, money & brand image.

Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at [email protected] or give him a call at +919850555795.

We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

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Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.

A CRM solution helps you focus on your organisation’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.

Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at [email protected] or give him a call at +919850555795.

We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

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I am in conversation with Rajesh Thyagarajan, who is an award-winning and among the most sought after Brand Design Consultant worldwide. Rajesh has founded Artisticodopeo Designz, an agency that helps brands and businesses energise their visual presence through creative design solutions that enhance experiences, strengthen relationships and drive profitability.

During our podcast, we touch upon the key lifecycle stages of creating a brand, the relation with the Designer (whom Rajesh calls Partner), alignment with the Brand Owner, and the stakeholders involved. Hope the podcast adds value to your business/ profession.

Visit, https://artisticodopeo.com/ to engage with Rajesh, browse through his award-winning work and understand the sheer passion that drives Rajesh towards creating benchmark designs.

Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at [email protected] or give him a call at +919850555795.

We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

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Bejoy shares his views & experience on leveraging LinkedIn as an 'individual and business tool' to help you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization.  By producing content that your viewers want to see and share with others, your viewers become engaged advocates of your company and expand your global reach and influence.

The benefits of LinkedIn are almost endless with no downside to having a LinkedIn profile. Get involved in forums, join groups and meet like-minded individuals like yourself.  Today, more than ever before, LinkedIn has evolved into a much more robust tool that can and should be used for so much more.

Best of all LinkedIn is totally free!

Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at [email protected] or give him a call at +919850555795.

We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

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It was a delight speaking to Mr. Agrim Yog on Industrial Marketing, a new generation, experienced Sales Engineer and Marketing Enthusiast. Having worked for almost a decade with reputed manufacturing and engineering companies around the world, Agrim has shared the experience & expertise he has acquired in the field of Industrial Marketing.

Hope you enjoy the podcast as much as we did to present it to you. You may connect with Agrim on his LinkedIn account, to engage further.

I look forward to your feedback on this podcast. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at [email protected]

-- www.BejoyPeter.com --

Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at [email protected] or give him a call at +919850555795.

We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!