B2B Breakthrough Podcast

In this episode of the B2B Breakthrough Podcast, host Sharon Gai sits down with Corey Brown, Founder of buffaBRAND Marketing, to explore how to build effective brand strategies, the evolving world of e-commerce, and buffaBRAND Marketing’s cohesive, in-house approach to client success. Corey shares insights on staying ahead of Amazon’s innovations, leveraging AI for customer engagement, and handling the growing influence of Chinese sellers in the U.S. market. He also offers valuable tips for mental well-being in the ever-demanding e-commerce world, alongside advice for brands weighing the benefits of platforms like Amazon and Walmart.
Join them as they discuss:

• Corey's Journey into E-Commerce and Brand Building
• The Foundations of a Brand Strategy Framework
• Corey's Work with Grill Perfect: A Case Study in Visual Storytelling
• Effective Use of Amazon’s A+ Content for Brand Identity
• Navigating Amazon’s Evolving AI Landscape
• Defending Brand Reputation and Managing Customer Reviews
• The Impact of New Marketplace Trends on U.S. Sellers
• Effective Techniques for Staying Informed in a Fast-Changing Industry
• The Importance of Building a Brand Off and On Amazon
• The Pros and Cons of Fulfillment Options Like FBA and SFP
  
  

As Founder of buffaBRAND Marketing, Corey has an extensive background in helping e-commerce brands build strong digital presences that thrive in competitive marketplaces. Driven by a passion for data-driven strategies and quality customer engagement, Corey offers a fresh perspective on how brands can scale effectively and maintain customer trust. His journey in e-commerce is marked by a keen focus on innovation, operational excellence, and a commitment to building resilient brands in the global marketplace.Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough Podcast, host Sharon Gai interviews Darrell Spencer, the founder and CEO of King's Crowning and Crowned Skin. Darrell discusses his journey from a corporate career to pioneering beauty and hair care products designed for Black men. He shares insights into omnichannel marketing, product development, and the importance of customer engagement. Darrell also touches on the challenges he faced breaking into the beauty industry, how he balances rational and emotional appeal in marketing and his vision for empowering men to embrace self-care.
Join them as they discuss:

• Introduction to Darrell Spencer and His Journey
• Identifying a Market Gap
• The Role of Creativity in Marketing
• Launching King’s Crowning and  Crowned Skin
• Addressing Barriers in the Beauty Industry
• Engaging with Customers and Building Community
• Navigating Retail and Trade Shows
• Investment Funding and Brand Integrity
• Personal Skincare Routine and Trends
• Marketing Gendered Products

As the CEO of Kings Crowning and Crowned Skin, Darrell is driven by a singular mission: to redefine men's beauty, grooming, and style with innovative, high-quality products that meet the modern man's needs. Over the years, he has built brands that combine functionality with sophistication—offering everything from protective headwear to premium skincare. Darrell is committed to enhancing how men look and feel and empowering them with the confidence that comes from using products crafted with excellence. His journey as a beauty and fashion entrepreneur is fueled by a deep passion for innovation, a relentless pursuit of quality, and a vision to elevate men’s grooming to new heights.Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough Podcast, Ron Williams, a former bodybuilding champion turned eCommerce brand owner, joins host Sharon Gai. Together they explore how a mindset shift transformed Ron’s life and business, helping him overcome personal and professional challenges. He discusses his journey into the fitness industry, creating innovative products like the Iron Chestmaster and Total Body Bar, and navigating the complexities of building a brand. Ron also highlights his use of Alibaba.com for sourcing and optimizing manufacturing processes, positioning the platform as a key player in his business growth strategy. Get a deep dive into personal development, business scaling, and the impact of eCommerce on brand success.
Join them as they discuss:

• Introduction to Ron Williams and his background in bodybuilding
• Ron’s accomplishments: winning Mr. Universe, Mr. Olympia, and Mr. World multiple times
• Transitioning from bodybuilding champion to coaching and entrepreneurship
• The concept of detoxifying life, removing toxins from food, relationships, and spirituality
• Building eCommerce brand and providing value to companies
• Importance of product development and innovation
• The journey of sourcing materials and optimizing manufacturing through Alibaba.com
• The challenge of balancing cost, quality, and overbuilding products
• Ron’s philosophy on fitness: combining spiritual and physical health
• Insights into resistance training for longevity, bone density, and quality of life
• Ron’s legacy: promoting a mindset shift for faith, family, fitness, and finances

Ron Williams is one of the most decorated natural bodybuilders, earning titles like Mr. Natural Universe, Natural Olympia, and Mr. Natural World, as well as the “Natural Bodybuilder of the Decade” award. He authored the Faith & Fat Loss book and developed the Ultimate Fat Loss System, blending physical, mental, and spiritual wellness. With over 40 years of experience, 
Ron has been a fitness coach, professor, and Master Fitness Trainer for the U.S. Army. He also created the Iron Chestmaster and Total Body Bar, holding five patents. As an international speaker and pastor, Ron inspires others through his personal transformation story. He frequently partners with Alibaba.com to source and manufacture products, enhancing his entrepreneurial ventures. Ron's mission is to help millions achieve healthier, toxin-free lives, guided by his core principles of faith, family, fitness, and finance.
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough podcast, Sharon sits down with Fredelyn Espinal, CEO of Espinal Puro LLC and Hanley Cigar Company. Fredelyn shares his inspiring journey from the Dominican Republic to building a successful cigar business despite having no prior experience. The conversation explores his passion for cigars, the cultural roots of his brand, and his innovative use of social media during COVID-19. Fredelyn’s insights on dedication, community, and cultural integrity offer valuable lessons for aspiring entrepreneurs.
Join them as they discuss:

• Fredelyn Espinal's Journey from $500 to a Cigar Empire
• Building a Cigar Brand from Scratch with Cultural Roots
• Innovative Marketing Strategies for Launching a Cigar Brand
• Comedic Cigar Packaging Featuring Chicken-Themed Comics
• Modernizing Cigar Culture for Diverse and Younger Audiences
• Personal Touch and Community Engagement in Cigar Business
• The Rising Popularity and Diverse Origins of Cigars in China
• Strategies for Building and Expanding a Cigar E-Commerce Brand

Fredelyn Espinal, born in Bonao, Dominican Republic, and raised in the United States, is the visionary founder of Espinal Puro LLC and Hanley Cigar Company. In 2019, Fredelyn launched Espinal Puro to unite and celebrate the Latino community in New Jersey through cigars. Inspired by his grandfather, Don Estanislao Peña Duverge, who dedicated his life to public service, Fredelyn’s brand embodies cultural pride and connection across generations.

Espinal Puro is recognized for its luxurious blends crafted in the Dominican Republic. Fan favorites like El Gallo Coronado and Espuelas are gaining popularity in the Latino community. These cigars are known for their high-quality craftsmanship and refined smoking experience, appealing to seasoned aficionados and first-time smokers.

Fredelyn is also deeply committed to giving back and supporting local businesses, artists, and events in New Jersey and his native Dominican Republic. Thus, Espinal Puro is a true symbol of community, heritage, and excellence.

If you enjoyed this episode, be sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough podcast, host Sharon Gai sits down with Everette Taylor, CEO of Kickstarter and a visionary entrepreneur. Everette’s journey from launching his first business to steering Kickstarter—a leading platform for creators and inventors—offers fascinating insights into the world of crowdfunding and innovation. He discusses how his experiences as a party promoter and startup founder shaped his leadership style and his current role in empowering new ideas through Kickstarter.

Join them as they dive into:

• Everette’s evolution from a party promoter to leading Kickstarter
• The transformation of Kickstarter from a niche platform to a crucial tool for creators and brands
• Strategies for setting and achieving realistic campaign goals
• Tips on maintaining momentum and success after the initial funding phase
• The role of Kickstarter in fostering innovation and supporting indie creators
• Insights on the challenges and opportunities within the crowdfunding space
  
  

Everette Taylor is a prominent figure in the world of entrepreneurship and innovation. As the CEO of Kickstarter, he plays a pivotal role in helping creators bring their visions to life. His leadership focuses on empowering inventors and entrepreneurs, providing them with the resources and support needed to turn their ideas into successful ventures. Everette’s extensive experience in building and growing startups provides valuable perspectives on navigating the complexities of crowdfunding and entrepreneurial success.

If you enjoyed this episode, be sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough podcast, Jules Weldon and Stace Pierce, founders of O.M.E. Gear, join host Sharon Gai. Together, they delve into the inspiring journey from living the van life to creating a successful business that designs and manufactures versatile outdoor gear.
Join them as they discuss:

• Jules and Stace's transition from van life to entrepreneurship
• The origin story of O.M.E. Gear and their inspiration for the product
• Challenges faced in the early stages of product development
• The importance of adaptability and innovation in their business
• Lessons learned from overcoming setbacks and failures
• Strategies for maintaining a strong partnership in both business and life
• Insights into the outdoor gear market and its trends
• The role of customer feedback in refining their products
• Their commitment to sustainability and environmentally friendly practices
• Advice for aspiring women entrepreneurs on perseverance and following their passions
  
  

Stace Pierce embodies entrepreneurial spirit and innovation in the outdoor products industry. As the Co-President and Founder of O.M.E. Gear, Stace has revolutionized how people engage with nature through her company's versatile and innovative products. Her career spans strategic roles, including significant contributions to operations at PharmRight Corporation and leadership in developing tech solutions for aging populations at LIVE@HOME Technologies and Senior Solutions. Today, Stace also dedicates her expertise to empowering female entrepreneurs as a co-founder of the BoldSKY Foundation, providing financial investment and strategic coaching to women in the business world.
Jules Weldon brings a dynamic blend of creativity, leadership, and a pioneering spirit to every venture she undertakes. As the Co-Founder and CEO of O.M.E. Gear, Jules has co-created a line of award-winning outdoor products that enhance and simplify the adventure experience. Her entrepreneurial journey is marked by diverse experiences, from working as a People and Change Consultant at PwC to empowering teams as a Leadership Development Coach. Alongside Stacey, Jules also champions women's entrepreneurship through the BoldSKY Foundation, aiming to close the gender gap in the business sector by nurturing and supporting women-led ventures.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

Inside this episode of the B2B Breakthrough podcast, we are sharing our Head of Marketing, Rah Mahtani's, interview on Carlos Alvarez' Wizards of ECOM podcast about the upcoming Alibaba Co-Create conference. They explore the conference’s unique value, catering to both established eCommerce sellers and newcomers, with a focus on actionable growth strategies. Rah highlights the VIP ticket's exclusive perks, such as hotel stays and networking opportunities. They also discuss panels dedicated to female entrepreneurs and a special pitch event offering grants. Rah and Carlos express their enthusiasm for the conference, encouraging listeners to take advantage of early bird pricing and special discounts.

Snag your tickets for Co-Create for up to 20% off with the code ALIPODCAST: https://cocreate.alibaba.com/
Don’t miss this inspirational conversation.
Join them as they discuss:

• Introduction and Overview of Alibaba Co-Create Conference
• Rah's Role at Alibaba and the Company's Mission
• Target Audience of Alibaba Co-Create Conference
• Value of the VIP Ticket and Discount Code
• Layout of the Conference and Networking Opportunities
• Topics Covered at the Conference
• Focus on Female Business Owners
• Accessibility of Alibaba.com and Executive Presence at the Conference
• Inspiring Success Stories and Ticket Options

Rah Mahtani is a marketing leader with a proven track record in steering innovative branding campaigns. In his career, he's hung a car on the side of the Los Angeles convention center, rallied across the country with over 3,000 people, participated in winning a Guinness World Record, and, on separate occasions, worked with Snoop Dog (at his house) and Martha Stewart (in her studio). Today he is the Head of Marketing for North America at Alibaba.com, where he is at the forefront of shaping the strategic direction working to elevate Alibaba.com's presence in the U.S. market.
Before joining Alibaba.com, Rah served as the U.S. MINI Marketing Communications Lead at BMW, where he played a pivotal role as the digital, creative, and paid media lead in the market for 5 years. Ahead of his time with BMW, Rah held digital marketing and social media leadership positions with leading food service and auto brands, including Jack in the Box and Volvo, in North America. Rah Mahtani is a graduate of Syracuse University, holding a bachelor's degree in industrial design. His multidisciplinary background has provided him with a unique blend of creativity and analytical thinking, which he leverages to drive marketing success.
As a thought leader in the marketing industry, Rah’s insights on branding, creative narratives, and effective marketing strategies are valuable for anyone seeking to gain a competitive edge in their own strategies.

In This Episode:[00:15] Introducing Rah Mahtani of Alibaba[02:30] Rah’s background and how he has come to where he is.[04:00] Why Co-Create?[06:05] Target audience.[08:00] What to look forward to in the event.[12:40] Early bird ticket[14:30] VIP only.[24:00] Networking.
Book References:Where the sidewalk ends by Shel Silversteinhttps://www.amazon.com/Where-Sidewalk-Ends-Shel-Silverstein-ebook/dp/B07WG8LRBT
Links and References:Wizards of Amazon: https://www.wizardsofecom.com/Wizards of Amazon Courses: www.wizardsofecom.com/academyWizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
House at Pooh Corner by AA Milnehttps://www.amazon.com/s?k=house+of+pooh+corner&i=digital-text&crid=37FB8JJVG6C8O&sprefix=house+of+pooh+corne%2Cdigital-text%2C312&ref=nb_sb_noss_2
Guest Links and References:Website: https://alibaba.com/Instagram: https://www.instagram.com/rmahtaniLinkedin profile: https://www.linkedin.com/in/rahmahtani/Co-Create Event Promo: https://cocreate.alibaba.com/Code: WOE for 20% off
Links and References:Wizards of Amazon: https://www.wizardsofecom.com/Wizards of Amazon Courses: www.wizardsofecom.com/academyWizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough podcast, host Sharon Gai is joined by Simona Moore, CEO of PB Pro. Simona's professional journey starts with being an accomplished tennis player and transitions to an experienced brand development and eCommerce expert. Join them as Simona shares her unique journey from professional tennis player to successful entrepreneur and how her passion for pickleball led her to create high-quality products for players. Discover how PB Pro is revolutionizing the sport, the company’s shift to direct-to-consumer sales, and their plans for future growth. Get inspired by Simona's advice for first-time entrepreneurs and her dedication to continuous learning and innovation.
Simona also touches on the importance of using consumer feedback to drive innovation and overcoming the challenges of competing with big-box retail in a competitive category. 
Join them as they discuss:

• Simona's background and transition from tennis to brand development at Lowe's
• Simona's journey as CEO of PB Pro and the growth of the pickleball industry
• PB Pro's business model and a shift to direct-to-consumer (D2C) sales
• PB Pro’s expansion plans
• Success and growth of the professional pickleball Players tour
• Advice for first-time entrepreneurs
• The value of diverse perspectives and learning for a business person

Simona is the CEO of PB Pro and is passionate about developing and growing brands. She is an experienced sourcing agent and import consultant for athletes, entertainers, and medical groups. As a professional brand marketer, she has ten-plus years of experience in brand management and category marketing at global companies like Lowe’s, where she was recognized as a top contributor in 2013. She is also recognized for her strong performance and proven record of turning struggling categories into profitable businesses. She has also been an accomplished collegiate and professional tennis player. Inducted into Flagler College Hall Of Fame (2015).
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough podcast, Carlos Alvarez, Founder and CMO of Wizards of Ecom, joins host Sharon Gai. With over 15 years of experience on Amazon, Carlos has grown his brands to nine figures in online revenue. In this podcast, he shares his journey from side hustles to eBay to breeding and selling live insects. Carlos also discusses the importance of building a supportive community and the need for a multichannel selling approach by exploring platforms beyond Amazon. Sharon Gai and Carlos explore the growing trend of live selling in the US and China, the impact of AI on eCommerce, and offer valuable advice for newcomers in the industry. 
Join them as they discuss:

• Carlos Alvarez's journey from side hustles to selling on eBay
• Carlos’ pivot into the live insect business
• The ideation, launch, and growth of Wizards of Ecom
• The PL-Wholesale hybrid selling model on Amazon
• The importance of diversifying and exploring other platforms
• Challenges in adopting a multichannel selling approach
• Carlos' advice on creating content and leveraging influencers
• The growing trend of live selling in the US and China
• Challenges and opportunities in live selling

Carlos is the Founder and CMO of Wizards of Ecom, an Ecom Academy based in Miami, Florida. He is passionate about creating a safe and eCommerce-rich learning environment for brands and entrepreneurs who want to take advantage of selling on Amazon. With the motto of #SellersHelpingSellers, Carlos aims to empower, teach, and help his clients and students achieve greater financial independence and grow their businesses.
Carlos has been selling on Amazon for over 15 years and has grown his brands into nine figures a year in gross revenues. He has also been running Blue Bird Marketing Solutions, a digital marketing agency specializing in product sourcing, brand building, Amazon vendor management, PPC, and lead generation. Carlos leverages his expertise in online marketing, social networking, and new business development to help his clients succeed in the competitive and dynamic Amazon marketplace. He is also an avid meetup organizer, hosting events on various topics related to e-commerce, self-publishing, advertising, and selling on Amazon. 
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough podcast, Carlyn Bushman, Founder of CMB Brands, joins host Sharon Gai. Together, they delve into the world of trade shows and the opportunities they present for entrepreneurs. Discover the importance of planning, networking, and connecting with potential buyers. Gain valuable tips and advice for maximizing the benefits of attending trade shows and learn from the experiences of successful business owners. Get inspired to exploit the current market conditions and build your dream business. 
Join them as they discuss:

• Introduction to Carlyn Bushman and her entrepreneurial journey
• Introduction to Carlyn’s product-based business, CMB Brands
• Carlyn's current focus on Carly Bushman Consulting and Pop Academy
• Importance of market research and understanding consumer needs
• Strategies for product release and finding manufacturers
• Carlyn's approach to entrepreneurship and the power of education
• Trade shows and their significance for entrepreneurs
• Tips for entrepreneurs attending trade shows

With over 25 years of experience in marketing, management, technology, and business financials, Carlyn is a founder, owner, and educator who helps women entrepreneurs create and grow product—and service-based businesses. She is the founder and owner of Carlyn Bushman Consulting and POP Academy, which provides consulting, education, and digital marketing solutions for women-owned small—to medium-sized businesses.
Carlyn is also an Advisory Council Member at Arizona State University - Center for Entrepreneurship, where she supports the development and growth of entrepreneurial programs and initiatives. She is a certified Klaviyo Partner, a leading email marketing platform that helps online businesses increase sales and revenue. Additionally, she is a member of the Entreprenista League, a private community that connects and supports ambitious founders. Her mission is to empower women entrepreneurs with reliable, sustainable revenue streams and to share her skills and expertise in organizational leadership, team building, and start-ups.
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so