B2B Business Class

In this episode, we fly into the future of AI with tech pioneer and marketing strategist Zeev Wexler, Founder of Wexler Marketing and CEO of Viacry. Zeev shares the turning points that made him realize AI wasn’t just a flashy tool, but a seismic shift in how we work and live. He explains why AI is like a digital asteroid hitting Earth, and what it means to be one of the dinosaurs or one of the survivors.

Join us as we discuss:

• [5:12] Why “mediocre is free” today and how to rise above the AI noise

• [10:46] Agentic AI and using it to scale your voice and persona

• [19:37] AI hallucinations and why they can be creative gold or dangerous fiction

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Great talent can be found nearly anywhere in the world, but making sure that talent fits your business and is able to function and benefit the organization can sometimes be a tall order.

In this episode, I sit down with Clarisse Viduya, CEO & Principal Strategist at Essiralc Marketing, as we discuss the finer points of working with remote talent from overseas and reframe my own experiences with outsourcing, by arming both myself, and you — the listener — with the tools to understand how to work better across national and cultural boundaries.

 Join us as we discuss:

• [2:26] Cultural factors that hinder communication when outsourcing remote work

• [10:53] Outsourcing payscales and how to engage with local economies

• [15:50] How to decide between hiring a “learner” versus hiring an expert
  

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

What happens when a top sales leader realizes their next big entrepreneurial opportunity isn’t outside their current company — but within it?

In this episode, Robb sits down with Steve Wallace, President of MaverickApp, to discuss his journey from employee to business owner. Steve shares what made him take the leap, how he reshaped his career without walking away from a great company, and why sales professionals struggle with consistency more than prospecting. 

If you’re thinking about betting on yourself and stepping into leadership, this episode is packed with insights you don’t want to miss.

Join us as we discuss:

• [1:29] Career pivots and entrepreneurial moves within your current company

• [9:58] Respecting a legacy company’s vision while building a roadmap for change

• [14:20] The challenges and rewards of taking on a new leadership role

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

LinkedIn is more than just a digital resume — it’s a powerful tool for networking, sales, and business development. But are you really using it to its full potential? 

I sat down with LinkedIn wiz Liam Darmody, Founder of Liam's Brand Stand, to uncover the hidden advantages of Sales Navigator, how to escape LinkedIn’s algorithm-driven echo chamber, and why strategic commenting can be more valuable than cold outreach. Plus, we discuss how to tell when it’s time to invest in LinkedIn’s premium features and how to use them efficiently.

Tune in to hear more about how to maximize LinkedIn for real business results. 

Join us as we discuss:

• [1:35] How LinkedIn’s Sales Navigator can amplify your network

• [3:56] The wizardry behind LinkedIn’s algorithm and how to beat it

• [9:03] Signs that you should consider signing up for Sales Navigator
  

Check out these resources we mentioned during the podcast:

• LinkedIn Sales Navigator
  

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, we sit down with Kate Volman, bestselling author and CEO of Floyd Consulting, to explore the innovative concept of “dream managers.” 

Kate explains how supporting employees’ personal and professional dreams doesn’t just enhance company culture — it also drives employee engagement and improves the bottom line. 

With real-world examples from industries like trucking and the trades, Kate unpacks how dream management fosters higher productivity, job satisfaction, and a resilient workplace. 

Join us as we discuss: 

• [08:45] How to add dream management to your business culture

• [17:27] A success story and how dream management improves the bottom line

• [30:25] The quadrant approach to employee evaluation

Check out these resources we mentioned during the podcast:

• The Dream Manager by Matthew Kelly

• The Culture Solution by Matthew Kelly

• The Obstacle is the Way by Ryan Holiday

• Lead with Culture Podcast

• Kate Volman on Youtube

Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, we welcome Alexander Shyshko, CRO at Outbound Funnel, to discuss the importance of creating customer ecosystems in B2B sales. Alex emphasizes the importance of genuine outreach, understanding customer needs, and building strategic partnerships.

Our conversation covers key strategies for building and maintaining partnerships, the role of customer ecosystems in modern sales, and the balance between marketing and sales efforts. This episode offers valuable advice for anyone looking to enhance their sales and partnership strategies in the B2B space.

Join us as we discuss:

• [7:39] The evolution of B2B partnerships

• [18:55] Building a partner ecosystem

• [26:00] Advice on joining rocket ship or unicorn companies

Check out these resources we mentioned during the podcast:

• Outbound Funnel

• Outreach

• Gong

• Sales Loft

• Intracom

• Jocko Willink and Leif Babin - Extreme Ownership

• Jocko Willink - Discipline Equals Freedom

Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, we’re talking with Max Traylor with Max Traylor LLC.

He’s the “consultant’s consultant,” and he’s here to drop some wisdom about your value in the B2B business space.

We explore your most valuable contribution as a consultant, why you should charge for it, and why your services are like bumpers in a bowling alley. And this might surprise you, but he also tells us why not all money is good money.

Learn about opportunity costs and why you should be niching down in this episode of B2B Business Class.

Join us as we discuss:

• [8:46] Why giving away the plan is the wrong thing to do 

• [17:46] Why holding back from your client is good 

• [24:42] Being intentional with your sales pipeline 

• [36:06] PLUS — the unexpected power of beer
  

Check out these resources we mentioned during the podcast:

• Full PDF of Max Traylor’s ‘Agency Survival Guide’

• Max Traylor’s ‘The Consultant Survival Guide’ 

Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

AI is here to stay, and it can help your organization thrive. 

In a world full of SaaS Bros, figuring out effective sales tactics can be confusing. Today, we’re talking with Candyce Edelen, President and CEO of Propel Growth. She’s here to tell us about sales tactics that work — and those that don’t. 

Learn about how to connect with prospects, build trust, and create profitable sales relationships. And we promise it doesn’t have anything to do with sending out thousands of “pitch slappy” emails. 

In this episode, we explore the human side of sales. 

Join us as we discuss: 

• If the SaaS Bros kill sales [8:22]

• Why plug-and-play tactics don’t work [16:18]

• What DOES work in sales [22:30]

Check out these resources we mentioned during the podcast:

• Lavender

• Outreach

• Gong

Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How many times have you attended a virtual meeting, seminar, or training session and found yourself checking other tabs before the speaker even got to their main point?

As a presenter, you want to ensure your audience is engaged, entertained, and interested in what you have to say next.

It’s all about facilitating a smooth learning experience that is not only stimulating but leaves individuals with a desire to find out more.

That’s why we’re getting our conversation started with Bernie Desantis III, the President and CEO of Insignia Training Partners. After leaving corporate, America Bernie set out on a mission to help the world present better in the virtual space.

In this episode, we explore the human side of virtual presentations.

Join us as we discuss: 

• [4:50] Fighting for attention in a multi-screen environment

• [9:22] Making onboarding and continuing education engaging

• [19:43] Why a presentation is about more than speaking ability
  

Check out these resources we mentioned during the podcast:

• Lead Like a Pro by Eric Girard

• Insignia Training Partners

Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

We’re unblurring the Zoom background on this week's episode of B2B business class. 

In a digital-first environment, how can you  get the most engagement and authenticity out of your product?

Cut through the noise of AI personalization and actually make things personal for your consumers.

We’re talking to Josh Fedie, the Founder & CEO of SalesReach. Originally crafting websites using self-taught coding knowledge, Josh has rolled with the ebbs and flows of the sales industry, eventually creating his own platform to sell in a more personalized way. 

Join us as we discuss: 

• [13:50] Putting a platform together

• [24:23] Personalization vs Personal

• [41:10] Why your friends aren’t your customers

Check out these resources we mentioned during the podcast:

• SalesReach Hired

Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.

Hosted on Ausha. See ausha.co/privacy-policy for more information.