At the Leeds marketingSHOWCASE, James spoke to Michelle about B2B marketing in the field of professional services - and the art of wearing many marketing hats!

Michelle speaks about being very passionate about the reality of using human-to-human connection when marketing B2B - and what it doesn't need is stock images and boring content...

She speaks to James about the importance of search, finding the sweet spot of B2B relationships and educating ourselves on the customers' language.

...and how Monzo is doing it right.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds, April 2026