Alix spoke to Morella on the podcast in Brighton.

They spoke about the evolving trend in golf travel! How sporting holidays have changed - how people now seek combined golf and experience packages, from wine tours to nature adventures.

Morella explained about the change in focus; it used to be just golf trips, but now it is more about the destination, or an experience such as safari - but with golf included. And not just the stereotypical single males, but families and all-female groups too.

She spoke about how simple marketing - such as Direct Marketing - is very effective for her target market, and how tone of voice and terminology is crucial when marketing to clients.

They of course mentioned Ai! And how to improve socials.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Brighton, June 2026

Michael jumped on the podcast with Alix in Brighton.

They spoke about the importance of perception - of bus drivers and the job itself. From recruiting a diverse group of people for the job, with real stories of current drivers sharing the good salary and the benefits of driving people to their destinations!

Michael spoke about different ideas and content that is relevant to the audience, and a campaign that they released recently in a 'gaming format' perfect for the TikTok users.

Quicker commutes and Sally Gunnell were also spoken about - but you'll have to listen!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Brighton, June 2026

Amy spoke to Alix on the podcast in Brighton about the delicate subject of surrogacy.

They spoke about the expansion of the UK and US companies, the differences of finding matches in the UK and overseas and how this affects marketing.

Amy told Alix about the advertising in Mexico, and unlike the UK, how Facebook and TikTok are their biggest channels.

And how socials for a serious subject can be fun!

(oh and Ai too)

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Brighton, June 2026

Mathias spoke to Alix on the podcast in Brighton about the niche market of dairy farms.

They discussed the channels available for farming, how the audience has changed from once very localised to now very varied - and creating content for these different channels.

He also spoke about how he wants to introduce Ai into his marketing toolbelt. And how the German market chooses stories over static imagery!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Brighton, June 2026

Louise jumped on the podcast with James at Villa Park.

They spoke about the misconception that Cheltenham is just a racecourse - but they actually only race 16 days of the year! And that's a lot of days to fill the 380 acres of countryside and venue space for many different events, from conferences and events to music festivals. And because of that they constantly need good B2B and B2C marketing.

She spoke about the importance of the marketing funnel and the biggest point. That great marketing needs to get the event planners and bookers to visit the venue - to see for themselves the reality that they are event-ready in many beautiful spaces.

They discussed USPs, how to use history and heritage in marketing and to utilise the already successful wow factor and racing quirks in their marketing to clients.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Villa Park, Birmingham, April 2026

Sam spoke to James about having a controversial opinion on marketing and being a formalised generalist!

He spoke about not being boring, not copying your competitors' marketing tactics but defining a system that is going to work for your company, getting it to work repeatedly over and over until it needs minimal intervention from the marketing team (and sticking to it)

Sam told James about the problem of marketers in the wrong positions/roles and the fear of saying no...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Villa Park, Birmingham, April 2026

Rashi spoke to James about using newsletters, and how they shouldn't be underestimated.

She speaks about how the written word is still very much alive, and a consistent newsletter builds a relationship with its readers, stays very personalised and carries the brand voice with the added bonus of storytelling.

And it doesn't have to be boring! Something arriving in your letterbox will always catch the eye of the audience.

...and how we can adapt to using Ai.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds, April 2026

At the Leeds marketingSHOWCASE, James spoke to Sam about the transparency of car auctions, and how they managed to change the perception of buying cars, by using video.

Sam speaks about the success of using YouTube and specialist YouTubers to use car auctions for their content and how people are fascinated by influencers videos - closing 2025 with over 10 million views for their business!

And how to do it right? Be genuine, be honest and be real.

...and just go and make a video!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds, April 2026

At the Leeds marketingSHOWCASE, James spoke to Michelle about B2B marketing in the field of professional services - and the art of wearing many marketing hats!

Michelle speaks about being very passionate about the reality of using human-to-human connection when marketing B2B - and what it doesn't need is stock images and boring content...

She speaks to James about the importance of search, finding the sweet spot of B2B relationships and educating ourselves on the customers' language.

...and how Monzo is doing it right.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds, April 2026

At the Twickenham marketingSHOWCASE, Alix speaks to Oli about his interactive campus TV, SUBTV that connects and rewards students!

He told Alix about expectation Vs. reality when it came to the launch - and how engagement was not as strong as they thought after a year long build! They learned the importance of trust and loyalty, and to concentrate more on awareness for their brand.

Oli also spoke about 'learning on the job' and looking to other tools other than email to get the message out there.

...and how to communicate well when using an outside agency.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Twickenham, March 2026