marketingSHOWCASE

Barnaby is Marketing Manager at PAL Hire, the 'Deliveroo of construction equipment' - instead of going to different suppliers, construction companies use them as the 'middle man'.

He spoke to James about his target audience, the challenges because they are busy on site or busy in the office - and how he has to make sure that they are constantly visible for this reason.

Barnaby discussed how important SMS marketing is in his industry, how engagement is the new currency, and how AI can help.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Emma works in the backstage and entertainment space and speaks about how important the 'behind the scenes' operations is, from sound rentals, production designers and green screens.

Emma told James about the technical aspects of events, PR, and product marketing for REALLY specified companies that offer event items (the mic that Kurt Cobain used, the sound desk that Pink Floyd used!) and those that can teach how to use the products...

Listen to what Emma really loves about live events and gigs - and how she would change the fear of AI for her industry.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

James spoke to Dan about legacy broadcasting, going digital first and a rebuild of just about everything for the channel...

Dan shared about launching the first ever streaming app in the UK, putting SEO at the forefront of the build for a streaming site, and working with everyone from the press, marketing team, editorial and UX - then engineers and technical teams once the project is in full flow.

Listen to this episode for chat about live streaming, SEO and the future of search.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

James spoke to Jon about lead generation for merchant banking, gaining leads for the banking teams - and the complexities of targeting the companies who need money lending for specific reasons.

Jon also spoke about the challenges of the strict guidelines, and ensuring that they have to provide the risks, the 'negative' aspects as well as selling a positive financial product!

Listen to the episode for more about marketing in merchant banking (and of course AI)...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

The Marketing Optimist is a digital marketing agency in Leeds - and Richard's team were exhibitors at marketingSHOWCASE Manchester.

Richard spoke to James about the different facets of marketing, how many are becoming bored of AI, and how users need to decide if they're using is at a toy or taking it seriously - use it as a positive tool and for inspiration!

They also spoke about authenticity, the human element and how AI is not going to sound 'Yorkshire'...

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Ross is the Video Production Manager of SUSU Media, part of Southampton University. They provide video content for businesses and charities, but also hold video marketing consultation for those still hesitant to dip their toes in the video pool.

Ross spoke to Alix about not being scared of video, and that his mission is to show people that video is NOT technical any more and anyone can do it.

They spoke about the paths to make video easier - and that you will know more about video than you think!

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

Nicky runs a communication agency in the New Forest that offers PR, strategic marketing, project management and content creation.

She spoke to Alix about offering all comms or one type of comms, the variety of their work and clients they work for - from working with for a data analytics company building their podcast, website, video case studies and brand management, to mentoring staff with marketing at a retail packaging company.

Nicky also spoke about using AI wisely and not being hoodwinked by tools that you do not need!

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

Lee-Ann spoke to Alix about affiliate performance marketing and how it is good for small budgets, how she loves it because its relationship-led.

Lee-Ann explains all about how the affiliation relationship works, how brands can benefit from each other and even get a kickback from it...

Listen to the episode for more on affiliate marketing!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

Kordelia spoke to Alix about spending her time thinking of different psychological ways of how to engage with an audience.

She shared how there is too much pressure for further education and how she knows that an apprenticeship is correct for her. She talks about apprenticeships giving here more creative freedom - and how she loves ChatGPT!

Listen for more insights into the world of marketing apprenticeships.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

Jennie spoke to Alix about working on newspapers and falling into property marketing...

She spoke about being a one person team, the diversity of the property business and the misconception that the marketing is for the buyers, but Jennie's main job is marketing the business to get people to sell their houses with them.

Listen to the episode to hear more about how estate agents are having to up their game!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025