marketingSHOWCASE

Ben is the CEO OF The SEO Works, an exhibitor and speaker at marketingSHOWCASE. His company are digital experts who offer paid search, paid social , and getting customers to clients.

He spoke to James about how marketing has become more personalised and tailored to the customer and how marketing tools can change, but good marketing is understanding your audience.

The covered AI overview, and how it needs to be seen as a positive tool and that yes, organic search will change, but if you're visible, you'll be seen with AI search.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Claire is the CEO of Trio Media, a website and performance marketing agency, and holds a seminar at marketingSHOWCASE - 49 killer performance marketing tips that actually work.

As well as discussing an idea of a bingo-style call for the 49 tips (they can never get through all 49 so direct attendees to the e-book for the rest) Claire spoke to James in more detail about how SEO is changing; we give more contextual-based search terms, and how search is changing for the consumer in general.

One of her highlights was zero click searches on search engines (where users don't click on a website) that has risen from 30% a few years ago to 60% today - because of Google Ai overview.

Listen to the podcast to hear more...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

Tom Maskill is the CCO at Webmart, a sustainable marketing agency.

he spoke to Alix King about the normality of AI, how Webmart have recently introduced their first AI policy - which includes which AI tools they use, how they use AI to communicate to clients and recipients of their marketing campaigns.

He also spoke about the importance of how they use AI with clients, and how it can improve the overall outcome of work with those clients. Listen to the full episode here.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

Alix King spoke to Ted at DotDigital about HIS personal use of AI, especially for itineraries for trips - where he's going, what he wants to eat, and things he wants to see and do. AI then puts together an efficient way of pulling all these elements together. Simple!

Alix of course also spoke to Ted about DotDigital's use of AI; how they use it for programme automations and to generate more relevant content - listen to the episode now and meet DotDigital at marketingSHOWCASE!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

Jon spoke to Alix King that as a video maker, he has been using tools that aren't real for years (CGI, photoshop, cartoon) but fictional human beings instead of a real peeson is where he draws the line.

Jon went on to say that If your personal brand uses AI to have conversations with customers; that's not you, or your personal brand, and it's speaking to prospective clients! People trust in people, and if they have less trust in your brand, it undermines your credibility.

Listen to the whole episode now!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

Attila spoke to Alix King about how AI has improved businesses - and marketing.

They discussed how marketers have become familiar with using day-to-day AI, from the inception of regular AI in 2023, to ChatGPT being used by people daily in 2024.

In March 2025 it was announced that there were a BILLION daily queries for ChatGPT, that personalisation is expected for marketers now - and AI is the tool to help them with that.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

Alicia Torres is the Senior Marketing Manager at Force24. She spoke to Alix King about the dreaded subject of AI and if it makes you a lazy marketer or if it benefits business...

Alicia spoke about how much is too much, and how she would never choose to use something to do a job that she could not do herself - and everything tech and tools is a balance.

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

Rae is the Senior Brand Manager at Gattaca, one of the top companies that finds talent for the STEM (Science, Engineering, Technology and Mathematics) industries.

Rae spoke to Alix about the power of POSITIVE marketing, not focusing on the negative. And if marketing reaches everything, from the bread we buy to the holidays we take: why don't we make it about happiness?

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

Andrew is the Group Marketing Director at Elevate, a business connectivity and network provider. He has worked both agency and client side and has a whole load of experience in the industry.

He spoke to James about keeping businesses going with network connectivity, building awareness on internet connections, going against the 'big boy' household names and how building trust and relationships is so important.

he spoke about the challenge of targeting the correct businesses, building their own fibre network, having a solid strategy and a good team.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Hayley runs a marketing agency, helping B2B businesses grow.

She spoke to James about her work that includes content marketing, SEO, email marketing and how she has worked with digital agencies, the healthcare industry and manufacturing among others.

They discussed the future of B2B email marketing and how it still gets the best return, especially for consultative narrative. Hayley spoke about acceptance of AI overview and that digital will always evolve - so to embrace it!

Listen to the whole episode for AI chat and more...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025