marketingSHOWCASE

Sam spoke to James about having a controversial opinion on marketing and being a formalised generalist!

He spoke about not being boring, not copying your competitors' marketing tactics but defining a system that is going to work for your company, getting it to work repeatedly over and over until it needs minimal intervention from the marketing team (and sticking to it)

Sam told James about the problem of marketers in the wrong positions/roles and the fear of saying no...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Villa Park, Birmingham, April 2026

Rashi spoke to James about using newsletters, and how they shouldn't be underestimated.

She speaks about how the written word is still very much alive, and a consistent newsletter builds a relationship with its readers, stays very personalised and carries the brand voice with the added bonus of storytelling.

And it doesn't have to be boring! Something arriving in your letterbox will always catch the eye of the audience.

...and how we can adapt to using Ai.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds, April 2026

At the Leeds marketingSHOWCASE, James spoke to Sam about the transparency of car auctions, and how they managed to change the perception of buying cars, by using video.

Sam speaks about the success of using YouTube and specialist YouTubers to use car auctions for their content and how people are fascinated by influencers videos - closing 2025 with over 10 million views for their business!

And how to do it right? Be genuine, be honest and be real.

...and just go and make a video!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds, April 2026

At the Leeds marketingSHOWCASE, James spoke to Michelle about B2B marketing in the field of professional services - and the art of wearing many marketing hats!

Michelle speaks about being very passionate about the reality of using human-to-human connection when marketing B2B - and what it doesn't need is stock images and boring content...

She speaks to James about the importance of search, finding the sweet spot of B2B relationships and educating ourselves on the customers' language.

...and how Monzo is doing it right.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds, April 2026

At the Twickenham marketingSHOWCASE, Alix speaks to Oli about his interactive campus TV, SUBTV that connects and rewards students!

He told Alix about expectation Vs. reality when it came to the launch - and how engagement was not as strong as they thought after a year long build! They learned the importance of trust and loyalty, and to concentrate more on awareness for their brand.

Oli also spoke about 'learning on the job' and looking to other tools other than email to get the message out there.

...and how to communicate well when using an outside agency.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Twickenham, March 2026

In one of the first marketingSHOWCASE podcasts of 2026, James speaks to Matt about marketing and undergraduate recruitment within the school of computing and engineering.

Matt told James that there is a lot more to deal with than people think when marketing in higher education, including stakeholder management, event planning and campaign planning.

...and how authenticity is the way to market to Gen Z!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2026

In one of the first marketingSHOWCASE podcasts of 2026, Alex speaks to James about the importance of 'always being on' digitally, the growth of the business and redefining their messaging with their marketing.

He spoke about having a few years away and how many aspects needed to change on his return. And how he took time to implement all the different layers marketing managers always need and want to achieve - starting his marketing strategy from scratch and working with an agency.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2026

In the first marketingSHOWCASE podcast of 2026, Susan speaks to James about the complex world of marketing in a legal world: the importance of branding, trusting a legal firm and getting the name and personality out there.

James asked about the client journey, data, GDPR and spinning plates!

...and of course they discuss AI!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2026

Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive forces within an industry - can help to form a complete scan of the world around your business, allowing your marketing team to create flexible and robust strategies.

Cheska speaks to James about the strategies and applications for marketing...

And of course they discuss AI!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025

In a world where there is a greater emphasis on speed and for AI for copywriting, is a risk that marketers lose personality and brand identity? Guy speaks to James about brands who stick to their beliefs and messaging - and those don't, risking it with AI and affecting their brand performance.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025