When we talk about marketing trends, we talk about websites, social media, podcasts...but marketing events seem to get pushed to the side. Gina from Mash Media event management company talks about the recent rise in the events for the marketing industry.
Marketing budgets are decreasing, but within that, event budgets are increasing...this episode James speaks with Gina about the importance of live events, the face-to-face engagement and how it is such an effective tool for marketers. And how brands should have live podcasts at events to really capture their audience!
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE London, March 2025