In a world where there is a greater emphasis on speed and for AI for copywriting, is a risk that marketers lose personality and brand identity? Guy speaks to James about brands who stick to their beliefs and messaging - and those don't, risking it with AI and affecting their brand performance.

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This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025