Michael jumped on the podcast with Alix in Brighton.

They spoke about the importance of perception - of bus drivers and the job itself. From recruiting a diverse group of people for the job, with real stories of current drivers sharing the good salary and the benefits of driving people to their destinations!

Michael spoke about different ideas and content that is relevant to the audience, and a campaign that they released recently in a 'gaming format' perfect for the TikTok users.

Quicker commutes and Sally Gunnell were also spoken about - but you'll have to listen!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Brighton, June 2026