In our 27th episode, Gil talks category creation with two B2B leaders from the cloud security and revenue acceleration categories.

Panelists for this episode include David Spitz, CMO of Egnyte and leader behind the cloud content security category, and Armando Biondi, CEO and Co-founder of Breadcrumbs.io and leader behind the revenue acceleration category.

You'll walk away from this episode with an understanding of hiring best practices, product innovation, and demand generation.

BONUS! Armando explains the importance of timing when creating a new category.

In our 26th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the data security and travel expense management categories.

Panelists for this episode include Alex Poulos, VP of Marketing at Securiti and leader behind the AI data security category, and Meagen Eisenberg, CMO of TripActions and leader behind the corporate travel and expense management category.

You'll walk away from this episode with an understanding of value propositions, content creation, and keyword optimization.

BONUS! Meagen shares a strategy for generating effective customer reviews.

In our 25th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the financial modeling and digital adoption categories.

Panelists for this episode include Rami Essaid, CEO of Finmark and leader behind the financial modeling and planning category, and Melanie Fellay, CEO of Spekit and leader behind the digital adoption and enablement category.

You'll walk away from this episode with an understanding of leadership hiring, customer reviews, and keyword research.

BONUS! Melanie explains the steps involved in developing a differentiation strategy for category creation.

In our 24th episode, Gil talks category creation with two B2B leaders from the talent optimization and software review categories.

Panelists for this episode include Mike Zani, CEO of The Predictive Index and leader behind the talent optimization category, and Allyson Havener, VP of Marketing at TrustRadius and leader behind the software review category.

You'll walk away from this episode with an understanding of branding, customer advocacy, and building a successful company culture. 

BONUS! Allyson explains why it's essential to collaborate with coworkers from different departments.

In our 23rd episode, Gil talks category creation with two B2B leaders from the IT lifecycle management and remote employee management categories.

Panelists for this episode include Rhonda Walker, CMO of ITRenew and leader behind the IT lifecycle management category, and Doug Camplejohn, CEO of Airspeed and leader behind the remote employee management category.

You'll walk away from this episode with an understanding of market research, innovation, and strategic thinking.

BONUS! Doug shares the litmus test he uses when making hard decisions.

In our 22nd episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the sales and account engagement categories.

Panelists for this episode include Sydney Sloan, CMO of SalesLoft and leader behind the sales engagement category, and Latane Conant, CMO of 6Sense and leader behind the AI account engagement category.

You'll walk away from this episode with an understanding of B2B review sites, customer experience, and KPI alignment.

BONUS! Sydney shares her predictions on how ABM will converge with sales engagement within the next few years.

In our 21st episode, Jason Widup, VP of Marketing at Metadata, talks category creation with the founding members of Women in Revenue, a community focused on the education and awareness of diversity and inclusion in the workplace.

Panelists for this episode include Shari Johnston, Lauren Goldstein, and Cristina Saunders.

You'll walk away from this episode with an understanding of online communities, job description best practices, and employee mentorship. 

BONUS! Shari describes some of the operational challenges of managing an all-volunteer organization.

In our 20th episode, Gil talks category creation with two leaders from the customer experience performance and sports media categories.

Panelists for this episode include Macario Namie, CMO of ASAPP and leader behind the customer experience performance category, and Bryan Goodwin, President of TorchPro and leader behind the digital sports media category.

You'll walk away from this episode with an understanding of customer research, thought leadership, and fundraising.

BONUS! Macario explains why patience is the best quality a leader can have.

In our 19th episode, Gil talks category creation with two B2B leaders from the cybersecurity training and asset operations management categories.

Panelists for this episode include Paul Sebastien, CMO of Offensive Security and leader behind the cybersecurity training category, and Dan Frohnen, CMO of Upkeep and leader behind the asset operations management category.

You'll walk away from this episode with an understanding of qualitative marketing, startup playbooks, and category competition.

BONUS! Dan tells us why you should take the difficult path when creating a new category.

In our 18th episode, Olivier L'Abbé, President at Metadata, discusses category creation with two experienced leaders who played pivotal roles in developing the sales and training enablement categories.

Panelists for this episode include Kyle Lacy, CMO of Lessonly and leader behind the training enablement category, and Max Altschuler, VP of Sales Engagement of Outreach and leader behind the sales enablement category.

You'll walk away from this episode with an understanding of how to define your category name, build relationships with analysts, and measure market growth.

BONUS! Max explains why everything doesn’t need attribution, especially in category creation.