The very thing that has made traditional companies successful in the past, is the very thing that's holding them back now. Companies that are now making the push for digital transformation are realizing that the hardest step is internal adoption. How do you coach your team to be advocates for change? Find out in today's episode!

In a traditional and tight niche industry, people were skeptical when Sean began to push the idea of digital eCommerce. He dedicated his time and savings to building TruPar.com and in 6 years he's gained over 45,000 customers. Explore the company that disrupted its industry by jumping into the digital era in today's episode.