We’re in the business of telling stories. Each client has amazing content to share, but some client audiences are harder to reach than others.

When working with a client whose services are B2B or niche, it can be challenging to identify where and how to produce content. Don’t grow weary, there are plenty of ways to create content that add value to your business.

Christina Babu works with a number of B2B clients on our roster, and she sat down to share insight on content marketing, social media and the state of media relations for B2B businesses.

Intro and outro music is "Ingenuity" by Lee Rosevere (licensed under a Attribution-NonCommercial License.)