B2B Content Corner

B2B Content Corner

By Megan ThudiumBusinessEntrepreneurshipMarketingManagement
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B2B Content Corner episodes

  • 010 B2B Content Strategy: Is Your Strategy 2021 Ready?
    A documented content strategy is your guidebook. It provides the content framework, the content tactics, and needed direction to fulfill the goals and expectations of your content marketing. Without a strategy, are you walking in the right direction? In episode 10 of the B2B Content Corner podcast, we cover B2B content strategy foundational and [...]
    The post B2B Content Strategy: Is Your Strategy 2021 Ready? (Episode 10) appeared first on MTC | The Content Agency.
    22 min
  • 09 Human-Centered Marketing: The Key To Modern B2B Growth
    Human-centered marketing is a hot topic within our agency. We cover the topic thoroughly in blog posts, LinkedIn Content, and we’ve even dabbled on this topic in the B2B Content Corner podcast. We’ve said this before, human-centered marketing is relevant now. Now in 2020. And it will continue to be relevant to stay ahead [...]
    The post Human-Centered Marketing: The Key To Modern B2B Growth (Episode 09) appeared first on MTC | The Content Agency.
    21 min
  • 08 Messaging: A Key Piece To Your B2B Growth (With Jennifer Glass)
    Get your messaging right. That’s the takeaway from episode 8 of the B2B Content Corner podcast with Jennifer Glass. In this episode, Jennifer explores the many challenges B2B companies have in messaging, how to overcome those challenges, and how to address your messaging with the Conversion Equation. If done right, you’ll nurture the right [...]
    The post Messaging: A Key Piece To Your B2B Growth With Jennifer Glass (Episode 8) appeared first on MTC | The Content Agency.
    35 min
  • 07 How to Build A LinkedIn Advocacy Program (With Nicole Gottselig)
    LinkedIn is a growing social media platform. Individuals have been leveraging the platform to build their personal network for years, and just recently, marketing & sales professionals have realized its true potential for growth. LinkedIn offers a great vessel to grow your personal brand. But how can a B2B brand leverage this platform? Senior [...]
    The post How to Build A LinkedIn Advocacy Program With Nicole Gottselig (Episode 7) appeared first on MTC | The Content Agency.
    29 min
  • 06 Who Should You Hire For Your Content Marketing? Agency vs. Freelancer vs. In-House
    Are you seeking to scale your content marketing program? Or maybe you simply need extra support? In this episode, I outline the core differences between how a content agency, a freelancer, or an in-house marketer can help you with these challenges. I walk through all these scenarios, and provide you with key insights for [...]
    The post Who Should You Hire For Your Content Marketing? Agency vs. Freelancer vs. In-House (Episode 6) appeared first on MTC | The Content Agency.
    16 min
  • 06 Who Should You Hire For Your Content Marketing? Agency vs. Freelancer vs. In-House

    Are you seeking to scale your content marketing program? Or maybe you simply need extra support? In this episode, I outline the core differences between how a content agency, a freelancer, or an in-house marketer can help you with these challenges. I walk through all these scenarios, and provide you with key insights for [...]

    The post Who Should You Hire For Your Content Marketing? Agency vs. Freelancer vs. In-House (Episode 6) appeared first on MTC | The Content Agency.

    16 min
  • 05 What Content Marketing Trends do you Anticipate for 2021?
    It’s time to mix it up. On this podcast episode, I bring in five guests to share their predictions on content marketing trends for 2021. You’ll hear from B2B content experts, writers, and more in this episode. Tune in now to hear episode five. Who are our guests Allison Frieden is a [...]
    The post Expert Insight: What Content Marketing Trends do you Anticipate for 2021? (Episode 5) appeared first on MTC | The Content Agency.
    18 min
  • 05 What Content Marketing Trends do you Anticipate for 2021?

    It’s time to mix it up. On this podcast episode, I bring in five guests to share their predictions on content marketing trends for 2021. You’ll hear from B2B content experts, writers, and more in this episode. Tune in now to hear episode five. Who are our guests Allison Frieden is a [...]

    The post Expert Insight: What Content Marketing Trends do you Anticipate for 2021? (Episode 5) appeared first on MTC | The Content Agency.

    18 min
  • 04 How to Repackage Your Content
    Content creation is a time sucker. We publish content, and then we're back in the planning process to create more content. How can we become more efficient at this process? How can we ensure the content is seen by our target audience? The answer is to repackaged and relaunch that content. In episode four, [...]
    The post How to Repackage Your Content (Episode 4) appeared first on MTC | The Content Agency.
    13 min
  • 04 How to Repackage Your Content

    Content creation is a time sucker. We publish content, and then we're back in the planning process to create more content. How can we become more efficient at this process? How can we ensure the content is seen by our target audience? The answer is to repackaged and relaunch that content. In episode four, [...]

    The post How to Repackage Your Content (Episode 4) appeared first on MTC | The Content Agency.

    13 min

About B2B Content Corner

From the publisher's feed

The B2B Content Corner Podcast is a bi-monthly podcast hosted by entrepreneur, B2B content strategist, and founder of MTC | The Content Agency, Megan Thudium. On this show, you’ll find a mix of solo…