Loss aversion is about more than money. We have a strong "keep it" instinct toward anything that's familiar, or that we consider safe. As brand builders, we have to shake the status quo in our audiences' mind to set the stage for us to be the new safe choice.We talk about how to overcome loss aversion.

First impressions matter, but most don't know how much. Our brains are wired to skew everything we know about someone or something based on our limited original viewpoint. We're talking the horn & halo effects.

Want your audience to like you without even trying? This episode dives into the psychology of familiarity and reveals how consistent brand exposure can help you build more mindshare.

Brand growth is business growth and the reason behind is not what you think.