Sign up to save your podcasts
Or
Share We aren't just afraid of losing money | Loss Aversion
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
We aren't just afraid of losing money | Loss Aversion
Loss aversion is about more than money. We have a strong "keep it" instinct toward anything that's familiar, or that we consider safe. As brand builders, we have to shake the status quo in our audiences' mind to set the stage for us to be the new safe choice.We talk about how to overcome loss aversion.
Subscribe to B2B Courtship to get actionable strategies to build stronger digital relationships.
Remember, Mindshare Leads to Marketshare!
🧠DIVE DEEPER INTO BUILDING DIGITAL RELATIONSHIPS:
Subscribe to my FREE newsletter: https://d3link.com/z0qo3v
😎 LET’S BE FRIENDS:
â•° LinkedIn: https://www.linkedin.com/in/ddotts/
View all episodes
By Doug DottsLoss aversion is about more than money. We have a strong "keep it" instinct toward anything that's familiar, or that we consider safe. As brand builders, we have to shake the status quo in our audiences' mind to set the stage for us to be the new safe choice.We talk about how to overcome loss aversion.
Subscribe to B2B Courtship to get actionable strategies to build stronger digital relationships.
Remember, Mindshare Leads to Marketshare!
🧠DIVE DEEPER INTO BUILDING DIGITAL RELATIONSHIPS:
Subscribe to my FREE newsletter: https://d3link.com/z0qo3v
😎 LET’S BE FRIENDS:
â•° LinkedIn: https://www.linkedin.com/in/ddotts/