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The conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey.

Google these folks for more info: 
Jenni Gritters
Stacy Corneau
Lizzie Davey
Sarah Greesonbach

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Pull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggling with confidence, or looking for smarter ways to scale, this fireside chat offers advice, encouragement, and a sprinkle of warmth to keep you inspired.

This is part one, part two will be published next!

Google these peeps for more info: 
Lizzie Davey
Jenni Gritters
Stacy Corneau
Sarah Greesonbach

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Most of the writers I work with aren't sure what to do with LinkedIn.

The promise is obvious: a free platform that just costs time to potentially get in front of your target audience.

"But what do I talk about... freelancing? How busy I am? I don't want to just shout about myself..."

So, here's my little present for you. If I were trying to position myself as an in-demand, expensive, highly-qualified writer, this is what I'd post!

www.b2bwritinginstitute.com

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On this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor. 

What is mindset? Why is it so important? What are the tangible changes I've experienced? 

It’s about more than earning more; it's about letting good things reach you by breaking old habits. Tune in for honest insights on how small mindset shifts made a big difference in my life and work.

More about coaching: https://b2bwritinginstitute.com/coaching/

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I was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a huge impact on how I feel at work AND at home — and my family can tell the difference! 

Watch this as an original video on YouTube: https://www.youtube.com/watch?v=WSlacEL6zyA

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In the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness." 

They explore how emotional states—such as fear, pride, and courage—shape the way experts show up in their content and influence their ability to connect with an audience. 

Drawing from David R. Hawkins’ theory, Elsa explains how experts can recognize and move through these states to reach higher levels of impact and authenticity in their thought leadership. 

The episode concludes with a forward-looking discussion on "Thought Leadership 3.0," a new paradigm that emphasizes depth, meaningful social impact, and sustainable content practices. 

See the "Map of Consciousness: https://b2bwritinginstitute.com/exploring-thought-leadership-with-elzet-blaauw-the-power-of-consciousness-in-building-authentic-influence/

Connect with Elzet on LinkedIn: https://www.linkedin.com/in/elzet-kirsten-blaauw/

See the Quadrant: https://www.linkedin.com/feed/update/urn:li:activity:7169230754667708417/

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Sarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership.

Sarah and Elzet also delve into the creation of the "Thought Leadership Quadrant" model, explaining its four categories: Worker, Influencer, Advisor, and Thought Leader.

The episode serves as a practical guide for writers and marketers on how to support these experts, using targeted storytelling and strategic content to help them move into higher-impact quadrants.

See the Quadrant: https://b2bwritinginstitute.com/exploring-thought-leadership-thought-leadership-for-authentic-experts-w-co-host-elzet-blaauw/

Connect with Elzet on LinkedIn: https://www.linkedin.com/in/elzet-kirsten-blaauw/

See the Quadrant on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7169230754667708417/

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Do you meet the strict criteria for someone who's allowed to be good at business? No? Me either. 

Here's a little love note to lift you up and show you why YOU are welcome in business... whether you're perfect, imperfect, short, tall, fat, skinny, or whatever you've got going on.

Watch this as an original video on YouTube: https://www.youtube.com/watch?v=KO0p2YyKENo

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Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow *

Learn more about Eagranie: 
https://eagranie.com/#contact

Learn more about B2BWI: 
https://b2bwritinginstitute.com/

Eagranie's chocolate blog:
https://thewelltemperedchocolatier.wordpress.com/about/

Society for Technical Writers
https://www.stc.org/

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Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end.

Learn more about Eagranie: 
https://eagranie.com/#contact

Learn more about B2BWI: 
https://b2bwritinginstitute.com/

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