Many consider it dark arts, but data driven marketing is not an unknown to our today's guest. Listen to learn more about strategies that work in a B2B space.

Michael Taylor is a Co-Founder at Ladder.io. Ladder is a data-driven startup marketing agency focused on launching and growing new businesses. They work across the marketing funnel to test what works, then help you scale quickly and efficiently.

In this episode you will learn: 

• How to approach growth through the eyes of a data-driven marketing?
• How to approach testing and figuring out what to start with?
• How to find marketing tactics that work in B2B?
• Get more sales by offering your leads fast and easy consultations.

Test your tactics by asking “would I be a good client to myself?”

 Links:

• Check out Ladder.io
• Read Ladder's Blog
• Michael Taylor on Twitter

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