Kerdos Insights

B2B Demand Funnels that create better alignment between sales and marketing - Kerdos Insights Ep.11


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Kerdos Insights Ep.11 - We were joined by James Pether from The Payroll Centre & Accounts Payable Association where we discussed various B2B Demand Funnels that create better alignment between sales and marketing.   

James Pether is the Group Marketing Manager for The Payroll Centre & Accounts Payable Association. James is a great example of someone who understands the importance of creating demand, communication between sales and marketing and building brand awareness and relationships that lead to closed revenue!   This episode is a must-watch with a lot of insight into creating great alignment!   


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Kerdos InsightsBy Kerdos International